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Marketing, data and analytics
Trending guides
How to build a modern data stack
We live in a golden era of data. But too many businesses are still left struggling when it comes to creating value from their data. A modern data stack is the first step to solving the problem.
Everything you need to know about attribution models
Find out what attribution models are, why they are so important to marketers, the most common types of attribution modeling, and how Ortto can help you with attribution at every stage of the customer journey.
The complete guide to email deliverability
Consider this guide the A-Z of email deliverability, from what it is to how to master it to land in the inbox.
Trending guides
How to build a modern data stack
We live in a golden era of data. But too many businesses are still left struggling when it comes to creating value from their data. A modern data stack is the first step to solving the problem.
Everything you need to know about attribution models
Find out what attribution models are, why they are so important to marketers, the most common types of attribution modeling, and how Ortto can help you with attribution at every stage of the customer journey.
The complete guide to email deliverability
Consider this guide the A-Z of email deliverability, from what it is to how to master it to land in the inbox.
5 ways AI will evolve within marketing in 2023, according to marketers
From advanced copy and image generation, to understanding attention mechanisms through the use of neural networks, biometrics and eye tracking, AI’s role within marketing is stepping up.
How to reengage SaaS users whose trial has expired
One of the advantages of self-serve SaaS with a free trial is the increase in leads. While many of these free trial users will lapse and become inactive, there are ways to regain control.
The 7 essential dashboards every B2C needs
B2C dashboards help you keep tabs on what’s important to your business. We asked professionals in the B2C industry about the dashboards that help them drive results.
The essential guide to headless commerce
Headless commerce is a great option for ecommerce stores looking for an agile solution. With plenty of industry excitement and platform growth to look forward to, now is the time to explore your options.
A step-by-step ebook to mastering product-led growth
This 90-page, step-by-step guide to PLG will help set your product up for organic, long-term growth.
Everything you need to know about dunning emails
Payments decline all the time, but with the right dunning email strategy, you can recover missed payments while keeping your customer experience positive. Here’s how to optimize dunning emails to prevent involuntary churn.
Everything you need to know about B2B Linkedin marketing
Are you ready to boost your content, drive high-quality leads and reach your target audience? We cover all the important optimizations to drive success.
Everything you need to know about the ecommerce customer journey
Identifying how to engage customers at different stages of the customer journey will help you turn prospective customers into paying customers and paying customers into brand advocates.
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