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Marketing, data and analytics

Trending guides

modern data stack

How to build a modern data stack

We live in a golden era of data. But too many businesses are still left struggling when it comes to creating value from their data. A modern data stack is the first step to solving the problem.

marketing attribution models

Everything you need to know about attribution models

Find out what attribution models are, why they are so important to marketers, the most common types of attribution modeling, and how Ortto can help you with attribution at every stage of the customer journey.

The guide to email deliverability - Ortto eBook

The complete guide to email deliverability

Consider this guide the A-Z of email deliverability, from what it is to how to master it to land in the inbox.

Trending guides

modern data stack
How to build a modern data stack

We live in a golden era of data. But too many businesses are still left struggling when it comes to creating value from their data. A modern data stack is the first step to solving the problem.

marketing attribution models
Everything you need to know about attribution models

Find out what attribution models are, why they are so important to marketers, the most common types of attribution modeling, and how Ortto can help you with attribution at every stage of the customer journey.

The guide to email deliverability - Ortto eBook
The complete guide to email deliverability

Consider this guide the A-Z of email deliverability, from what it is to how to master it to land in the inbox.

AI in marketing trends for 2023
5 ways AI will evolve within marketing in 2023, according to marketers

From advanced copy and image generation, to understanding attention mechanisms through the use of neural networks, biometrics and eye tracking, AI’s role within marketing is stepping up.

Re engage inactive saas users
How to reengage SaaS users whose trial has expired

One of the advantages of self-serve SaaS with a free trial is the increase in leads. While many of these free trial users will lapse and become inactive, there are ways to regain control.

B2C Dashboards
The 7 essential dashboards every B2C needs

B2C dashboards help you keep tabs on what’s important to your business. We asked professionals in the B2C industry about the dashboards that help them drive results.

Headless commerce eBook
The essential guide to headless commerce

Headless commerce is a great option for ecommerce stores looking for an agile solution. With plenty of industry excitement and platform growth to look forward to, now is the time to explore your options.

Step-by-step guide to mastering product-led growth - Ortto eBook
A step-by-step ebook to mastering product-led growth

This 90-page, step-by-step guide to PLG will help set your product up for organic, long-term growth.

dunning emails blog image
Everything you need to know about dunning emails

Payments decline all the time, but with the right dunning email strategy, you can recover missed payments while keeping your customer experience positive. Here’s how to optimize dunning emails to prevent involuntary churn.

LinkedIn B2B Marketing
Everything you need to know about B2B Linkedin marketing

Are you ready to boost your content, drive high-quality leads and reach your target audience? We cover all the important optimizations to drive success.

Ecommerce customer journey
Everything you need to know about the ecommerce customer journey

Identifying how to engage customers at different stages of the customer journey will help you turn prospective customers into paying customers and paying customers into brand advocates.

Mosaic
Mosaic

“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.

Mica Shtewi
Tech Manager