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Trending guides

SaaS Trends

7 SaaS trends to watch in 2023

As we enter 2023, SaaS marketers and industry leaders are looking to reset and refresh with new tactics for growth, smarter tools to support smaller teams, and new ways of working with AI.

saas marketing automation

10 SaaS marketing automation templates you need in 2023

10 SaaS marketing automation templates that will drive growth, engagement, and customer loyalty in 2023.

modern data stack

How to build a modern data stack

We live in a golden era of data. But too many businesses are still left struggling when it comes to creating value from their data. A modern data stack is the first step to solving the problem.

Trending guides

SaaS Trends
7 SaaS trends to watch in 2023

As we enter 2023, SaaS marketers and industry leaders are looking to reset and refresh with new tactics for growth, smarter tools to support smaller teams, and new ways of working with AI.

saas marketing automation
10 SaaS marketing automation templates you need in 2023

10 SaaS marketing automation templates that will drive growth, engagement, and customer loyalty in 2023.

modern data stack
How to build a modern data stack

We live in a golden era of data. But too many businesses are still left struggling when it comes to creating value from their data. A modern data stack is the first step to solving the problem.

SaaS security checklist
SaaS security checklist: What to ask your vendor before you buy

SaaS providers hold a lot of your business’s sensitive customer data, so it’s crucial that data is protected. We’ve outlined all the security compliances and considerations to look out for when vetting SaaS vendors.

Increase-free-to-paid-conversions - Ortto
How to segment your free trial users to increase free-to-paid conversions

Level up your audience segmentation tactics to personalize messaging and prioritize trialists to increase conversions.

how to create lookalike audiences from segments
How to create a lookalike audience from an audience segment

Learn how to build audience segments in Ortto and share them directly with Facebook, Google and Twitter to create lookalike audiences that can be targeted in ads.

Guide to email deliverability - Ortto eBook
The complete guide to email deliverability

This eBook is the need-to-know on email deliverability: Why it's important, the factors that hurt it, and how to improve it.

Headless commerce eBook
The essential guide to headless commerce

Headless commerce is a great option for ecommerce stores looking for an agile solution. With plenty of industry excitement and platform growth to look forward to, now is the time to explore your options.

Step-by-step guide to mastering product-led growth - Ortto eBook
A step-by-step ebook to mastering product-led growth

This 90-page, step-by-step guide to PLG will help set your product up for organic, long-term growth.

Marketing personalization trends 2023
What does personalization in marketing look like in 2023?

With each passing year, personalization seems to get more… personal. In this piece, we share the personalization trends that marketers are implementing in their 2023 strategy.

What is lead scoring
The guide to lead scoring in SaaS and B2B

An abundance of leads is a positive thing. Until you discover that only a small portion of those leads are actually converting. Enter: Lead scoring.

dunning emails blog image
Everything you need to know about dunning emails

Payments decline all the time, but with the right dunning email strategy, you can recover missed payments while keeping your customer experience positive. Here’s how to optimize dunning emails to prevent involuntary churn.

Mosaic
Mosaic

““Something that might have otherwise taken an ops team, a database manager, and a lot of time, we now have at our fingertips, and we can move really nimbly. Really, the sky’s the limit.

Ari Goldstein
Marketing Ops Manager at Mosaic