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Marketing, data and analytics

Trending guides

How growth marketers can pivot from acquisition to retention for sustainable growth

Discover the key to sustainable growth: retention. In the current economic environment, learn why focusing on retention is vital for marketers. Dive into this guide and explore expert insights and actionable tactics to reduce churn for long-term success.

Retention & Revenue Series Part I: Why mastering the onboarding experience still provides the best results

Learn how checklists, checkpoints, and progress bars can boost user activation and retention in your SaaS product. Get real-world examples, avoid common mistakes, and optimize your onboarding process to increase revenue.

Netlify's Dorian Kendal on his three essential principles for data-driven marketing success

Want to prove the impact of your marketing insights and drive growth? Dorian Kendal discusses the benefits of a data team embedded in your strategy and avoid the costly consequences of inaccurate data.

Trending guides

How growth marketers can pivot from acquisition to retention for sustainable growth

Discover the key to sustainable growth: retention. In the current economic environment, learn why focusing on retention is vital for marketers. Dive into this guide and explore expert insights and actionable tactics to reduce churn for long-term success.

Retention & Revenue Series Part I: Why mastering the onboarding experience still provides the best results

Learn how checklists, checkpoints, and progress bars can boost user activation and retention in your SaaS product. Get real-world examples, avoid common mistakes, and optimize your onboarding process to increase revenue.

Netlify's Dorian Kendal on his three essential principles for data-driven marketing success

Want to prove the impact of your marketing insights and drive growth? Dorian Kendal discusses the benefits of a data team embedded in your strategy and avoid the costly consequences of inaccurate data.

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“A good friend told me on a backpacking adventure, ‘fail to plan, plan to chafe. Growth and backpacking aren’t so different—the best outcome starts with the simplest of planning.” - Kiley Sheehy, Marketing Operations Consultant

Data reporting in a downturn: A marketer's toolkit for demonstrating marketing ROI

Learn how to navigate data reporting in a downturn and prove the value of your marketing efforts. Discover how to choose a specific metric, set up a collaborative marketing dashboard, and utilize data to demonstrate your marketing ROI.

"You're only as good as your data": A Lifecyle Operations Manager on building an inbound marketing function from scratch

Insights from a MarkOps expert on building a successful inbound marketing operations strategy, including effective segmentation, personalization, and data management.

From inbox to everywhere: How email marketing empowers omnichannel success

Discover why email marketing remains the most reliable means of communication for successful omnichannel marketing strategies. Learn why, despite the rise of SMS and push notifications, email should still be the backbone of your omnichannel strategy.

eBooks

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A modern approach to SaaS lead scoring: Why traditional SaaS lead scoring falls flat in a product-led world

How to build a SaaS lead scoring framework that actually works.

Guide to email deliverability - Ortto eBook

The complete guide to email deliverability

This eBook is the need-to-know on email deliverability: Why it's important, the factors that hurt it, and how to improve it.

The essential guide to headless commerce

Headless commerce is a great option for ecommerce stores looking for an agile solution. With plenty of industry excitement and platform growth to look forward to, now is the time to explore your options.

Deep dives

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