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Marketing, data and analytics
Trending guides
Enhancing your marketing strategy with AI: Real-world examples and best practices
Learn from top marketing leaders how to enhance your marketing strategies with AI. Discover the benefits and best practices for implementation to unlock your team's full potential and elevate your marketing performance.
Building a data-driven product-led growth strategy: Advice from Alex Poulos, CMO at Crossbeam
Discover the importance of using data for product-led growth from Alex Poulos, CMO at Crossbeam. Learn how to bridge the data gap and gain insights on how to empower your go-to-market team to own their access to data and make data-driven decisions.
Sean Whitney on operationalizing data to build Figma’s sales function
Identifying and structuring the right data to educate a sales team, product team, and growth team is something Sean Whitney, Principal at Craft Ventures, knows all about.
Trending guides
Enhancing your marketing strategy with AI: Real-world examples and best practices
Learn from top marketing leaders how to enhance your marketing strategies with AI. Discover the benefits and best practices for implementation to unlock your team's full potential and elevate your marketing performance.
Building a data-driven product-led growth strategy: Advice from Alex Poulos, CMO at Crossbeam
Discover the importance of using data for product-led growth from Alex Poulos, CMO at Crossbeam. Learn how to bridge the data gap and gain insights on how to empower your go-to-market team to own their access to data and make data-driven decisions.
Sean Whitney on operationalizing data to build Figma’s sales function
Identifying and structuring the right data to educate a sales team, product team, and growth team is something Sean Whitney, Principal at Craft Ventures, knows all about.
How to avoid subscriber burnout and keep your email engagement rates up
While there are some organic and unavoidable causes for "subscriber burnout", it often occurs due to reasons that could have been avoided by recognizing and correcting the practices that caused it in the first place.
“Low touch does not mean no touch”: How to adopt a product-led sales model
Businesses currently employing only product-led or sales-led growth strategies should consider incorporating tactics from the other to maximize their growth opportunities. Here’s how to do it.
Retention strategies B2B SaaS marketing leaders are leveraging to weather the downturn
The economic downturn has seen many SaaS marketing leaders pivoting from the “growth at all costs” mentality that has dominated the tech sector for the past decade and shifting their focus to how sales and marketing can support onboarding and retention.
The complete guide to email deliverability
This eBook is the need-to-know on email deliverability: Why it's important, the factors that hurt it, and how to improve it.
The essential guide to headless commerce
Headless commerce is a great option for ecommerce stores looking for an agile solution. With plenty of industry excitement and platform growth to look forward to, now is the time to explore your options.
A step-by-step ebook to mastering product-led growth
This 90-page, step-by-step guide to PLG will help set your product up for organic, long-term growth.
7 SaaS trends to watch in 2023
As we enter 2023, SaaS marketers and industry leaders are looking to reset and refresh with new tactics for growth, smarter tools to support smaller teams, and new ways of working with AI.
What does personalization in marketing look like in 2023?
With each passing year, personalization seems to get more… personal. In this piece, we share the personalization trends that marketers are implementing in their 2023 strategy.
The guide to lead scoring in SaaS and B2B
An abundance of leads is a positive thing. Until you discover that only a small portion of those leads are actually converting. Enter: Lead scoring.
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