The Pulse: Marketing ideas that matter now

ThePulse

Wednesday, October 4, 2023

Marketing ideas that matter now.

5:28 AM

Top picks

Startup marketing

Go-to-market: The marketing foundations every startup needs for success

Email marketing

My email deliverability sucks — how do I fix it?

Data and analytics

From chaos to clarity: The biggest challenges in data-driven marketing and how to overcome them

Most recent

Marketing strategy

Grow outside the lines: Complete guide to building a full-funnel growth marketing plan

Startup marketing

Lessons from a one-person marketing team: How this marketing manager makes a little go a long way

Data and analytics

Efficiency vs. effectiveness: The role of ROI in marketing today

Data and analytics

Strategies for success: 9 marketers share their top tips for data-driven marketing

“The focus is always relevance”: How data can drive hyper-personalized experiences at scale

Data and analytics

“The focus is always relevance”: How data can drive personalized experiences at scale

Popular articles

Learn

Mastering data-driven marketing: How to make data the foundation of your marketing strategy

AI and machine learning

Mastering AI marketing: A complete guide to making AI a part of your marketing strategy

Marketing automation

Mastering omnichannel marketing automation: A comprehensive guide to building successful campaigns

Product-led growth

A modern approach to lead scoring: Why traditional lead scoring falls flat in a product-led world

Contributors

Andrea WarmingtonSenior Content Strategist @ Ortto

Jacqui McCallumContributor

Chloe SchneiderHead of Content @ Ortto

Travis HazlewoodHead of Email Deliverability @ Ortto

Marketing strategy

Work smarter: How to build successful always-on email drip campaigns

Automate that: Types of marketing automation and how they're evolving in the AI era

Out of the weeds: How to build a high-level marketing automation strategy that drives better customer experiences

Marketing automation

Work smarter: How to build successful always-on email drip campaigns

Automation evolution: How marketers think about and choose email marketing software today

Automate that: Types of marketing automation and how they're evolving in the AI era

Data and analytics

Breaking down data silos: Maximizing marketing success with integrated data teams

Data-driven disruption: A conversation about the future of data in a changing marketing landscape

Insights from an investor: Why data storytelling is crucial to securing funding

AI and machine Learning

Automate that: Types of marketing automation and how they're evolving in the AI era

"ChatGPT is the most well-equipped brainstorm partner ever”: A Fintech marketer on content creation and AI

Enhancing your marketing strategy with AI: Real-world examples and best practices

Product-led growth

Lead scoring today: A candid conversation about its current limitations and opportunities for optimization

Building a data-driven product-led growth strategy: Advice from Alex Poulos, CMO at Crossbeam

“Low touch does not mean no touch”: How to adopt a product-led sales model

Omnichannel marketing

From inbox to everywhere: How email marketing empowers omnichannel success

Improve your email deliverability: 5 tools that will help

8 best SMS marketing platforms: How to find the best one for your business

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