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Personalization content hub

B2B marketing tips for 2023
9 B2B marketing tips that deserve your attention for 2023

Stay afloat in a looming economic downturn by refreshing your B2B marketing strategy for 2023. We asked B2B professionals what they are focussing on.

AI in marketing trends for 2023
5 ways AI will evolve within marketing in 2023, according to marketers

From advanced copy and image generation, to understanding attention mechanisms through the use of neural networks, biometrics and eye tracking, AI’s role within marketing is stepping up.

dunning emails blog image
Everything you need to know about dunning emails

Payments decline all the time, but with the right dunning email strategy, you can recover missed payments while keeping your customer experience positive. Here’s how to optimize dunning emails to prevent involuntary churn.

What is zero-party data
How to get more zero-party data and leverage it for growth

Learn more about what zero-party data is, why businesses need it, and how to get more of it and leverage it for growth.

Customer value realization
5 strategies for driving customer value realization in SaaS

Value realization lies at the core of every SaaS business. Here are 5 strategies to drive value realization so you can increase retention and expansion.

reengage inactive subscribers
7 ways to re-engage your subscriber list

Re-engaging inactive subscribers is easier – and less costly – than acquiring new ones. Here are 7 strategies for re-engaging inactive subscribers.

Cold email automation
How to personalize automated prospecting emails

Warm up your cold emails to prospects using personalization. In this blog, we’ll show you how different data points can be used in automated prospecting emails to increase your return.

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Mosaic
Mosaic

“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.

Mica Shtewi
Tech Manager