Track known and anonymous visitor activity, capture lead and contact data, and display targeted messages or capture widgets.
With each passing year, personalization seems to get more… personal. In this piece, we share the personalization trends that marketers are implementing in their 2023 strategy.
Level up your audience segmentation tactics to personalize messaging and prioritize trialists to increase conversions.
Take the guesswork out of choosing the best audience segmentation software for your business by asking these 7 simple questions.
The five things to consider when crafting donation request communications, and three templates to get you started.
This eBook is the need-to-know on email deliverability: Why it's important, the factors that hurt it, and how to improve it.
Without customers, you have no business, so make sure you celebrate them often. Here are 4 email templates to get you started.
These SMS, email, and journey templates can help sales representatives improve meeting attendance and follow up post-meeting to increase your chance of a conversion.
Stay afloat in a looming economic downturn by refreshing your B2B marketing strategy for 2023. We asked B2B professionals what they are focussing on.