Stay afloat in a looming economic downturn by refreshing your B2B marketing strategy for 2023. We asked B2B professionals what they are focussing on.
From advanced copy and image generation, to understanding attention mechanisms through the use of neural networks, biometrics and eye tracking, AI’s role within marketing is stepping up.
Payments decline all the time, but with the right dunning email strategy, you can recover missed payments while keeping your customer experience positive. Here’s how to optimize dunning emails to prevent involuntary churn.
We’ve rounded up 9 Braze alternatives that may be a better fit for your business.
Learn more about what zero-party data is, why businesses need it, and how to get more of it and leverage it for growth.
We’ve rounded up 8 Customer.io alternatives that may be a better fit for your business.
Value realization lies at the core of every SaaS business. Here are 5 strategies to drive value realization so you can increase retention and expansion.
Re-engaging inactive subscribers is easier – and less costly – than acquiring new ones. Here are 7 strategies for re-engaging inactive subscribers.
Warm up your cold emails to prospects using personalization. In this blog, we’ll show you how different data points can be used in automated prospecting emails to increase your return.
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