Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Andrea Warmington

Senior Content Strategist @ Ortto

Data-driven-personalization-blog

“The focus is always relevance”: How data can drive hyper-personalized experiences at scale

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

Discover how Tom Mitchell, Senior Lifecycle Operations Manager at Sona, harnesses the potential of personalization to cater to diverse industries and create tailored experiences.

data-driven-personalization-social-preview

Data-Driven Personalization: Expert Insights | Ortto

Chloe Schneider

Head of Content @ Ortto

email drip campaigns

An updated guide to email drip campaigns, with real examples (2023)

A well-designed drip campaign can take some time to build, but that upfront investment in time pays off in dividends. In this guide, we’ll revisit the basics and best practices before examples of successful campaigns from real marketers. 

Work smarter: How to build successful always-on drip campaigns  

testing

“Don’t test for testing’s sake”: Why this marketer is taking a hyper-targeted approach to testing

Learn from a seasoned startup marketer's hyper-targeted approach to testing. Find out how small audience experiments and personalized messaging can lead to big wins for your business.

How to Maximize Campaign Results with Targeted Testing - Expert Insights | Ortto

Carina Rampelt headshot

Contributor

Carina Rampelt

Missing the mark 7

Losing patients: Why some healthcare marketing misses the mark, and what to do about it

Discover expert insights, new ideas, and advice for healthcare marketers and level up your marketing strategy. 

Expert insights and resources for healthcare marketers | Ortto

Healthcare marketing

Healthcare marketing resources

How to create a personalized healthcare marketing experience while prioritizing patient privacy. Learn why you should empower patients to self-segment with a preferences center, remove unnecessary barriers, and exceed patient expectations.

How to market healthcare services in a patient-centric way | Ortto

This blog was written in collaboration by the Ortto team.

Team Ortto author photo

Team Ortto

Marketing personalization trends 2023

What does personalization in marketing look like now? From zero-party data to facial recognition

Keep up to date with the personalization trends that marketers are not only talking about but implementing in their 2023 strategy. 

Emerging Personalization Trends in Marketing 2023 | Ortto

Author Meagan Philpot

Meagan Philpot

Looking for audience segmentation software? Here are 7 questions to ask

Discover expert insights, new ideas, and advice for ecommerce marketers and level up your marketing strategy. 

Expert insights and resources for ecommerce marketers | Ortto

Ecommerce marketing resources

Ecommerce marketing

Ortto's audience segmentation platform helps you deliver better and effective marketing targeting customers throughout their journey. Sign up now!

Choosing Audience Segmentation Software: 7 Key Questions

Ellie Wiseman

Travis Hazlewood

An introduction to email deliverability chapter one

An introduction to email deliverability

01 - An introduction to email deliverability

Email deliverability best practices

02 - Email deliverability best practices

Email deliverability advanced section 

Advanced section

03 - Advanced section

Guide to email deliverability - Ortto eBook

The complete guide to email deliverability

eBooks

Your email deliverability glossary

The guide to email deliverability - Ortto eBook

This eBook is the need-to-know on email deliverability: Why it's important, the factors that hurt it, and how to improve it.

celebrating customers

4 email templates to use to celebrate your customers

Without customers, you have no business, so make sure you celebrate them often. Here are 4 email templates to get you started.

how to celebrate your customers

B2B marketing tips for 2023

9 B2B marketing tips that deserve your attention for 2023

Stay afloat in a looming economic downturn by refreshing your B2B marketing strategy for 2023. We asked B2B professionals what they are focussing on. 

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