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“Don’t test for testing’s sake”: Why this marketer is taking a hyper-targeted approach to testing and personalization

“Don’t test for testing’s sake”: Why this marketer is taking a hyper-targeted approach to testing and personalization

“Don’t test for testing’s sake”: Why this marketer is taking a hyper-targeted approach to testing and personalization

· Jul 31, 2023

Senior Content Strategist @ Ortto