Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Insights and advice for marketers in startups

Startup marketing resources

Startup marketing

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and how these shaped their careers.

Mea culpa: Mistakes and lessons learned from marketing leaders

It was an ego problem (1)

Mea culpa series

Mea Culpa

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Jacqui McCallum headshot

Contributor

Jacqui McCallum

startup marketing tips

Go-to-market: The marketing foundations every startup needs for success

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

Discover startup marketing advice for success from an expert, including the importance of in-depth customer research, community hacking and product-led growth. 

Why Customer Research is the Foundation of Startup Marketing

Chloe Schneider

Head of Content @ Ortto

email drip campaigns

An updated guide to email drip campaigns, with real examples (2023)

A well-designed drip campaign can take some time to build, but that upfront investment in time pays off in dividends. In this guide, we’ll revisit the basics and best practices before examples of successful campaigns from real marketers. 

Work smarter: How to build successful always-on drip campaigns  

Andrea Warmington

Senior Content Strategist @ Ortto

User-research

From insights to action: Why user research is “the single most important thing you can do”

Businesses must break down the barriers between marketers and customers if they want to achieve growth. 

 Harnessing the Benefits of User Research in Your Marketing | Ortto

Charlie Windschill headshot

Director of Growth Marketing @ Ortto

Charlie Windschill

Amy Farr-Jones

Principal Growth Consultant @ Ikaros

Taking a retention-first approach to growth

From acquisition to activation: Marketing leaders discuss retention-first approaches to growth

Dive into an exclusive discussion on driving growth by shifting focus from acquisition to retention. Industry experts share valuable insights and practical strategies to cultivate loyal customers and maximize customer lifetime value.

Retaining Customers for Sustainable Growth: Insights from Industry Experts | Ortto

Carina Rampelt headshot

Carina Rampelt

Missing the mark 7

Losing patients: Why some healthcare marketing misses the mark, and what to do about it

Discover expert insights, new ideas, and advice for healthcare marketers and level up your marketing strategy. 

Expert insights and resources for healthcare marketers | Ortto

Healthcare marketing

Healthcare marketing resources

How to create a personalized healthcare marketing experience while prioritizing patient privacy. Learn why you should empower patients to self-segment with a preferences center, remove unnecessary barriers, and exceed patient expectations.

How to market healthcare services in a patient-centric way | Ortto

Author Meagan Philpot

Meagan Philpot

Building your brand book - Ortto

Building your brand book - The ultimate guide for startups

Discover expert insights, new ideas, and advice for ecommerce marketers and level up your marketing strategy. 

Expert insights and resources for ecommerce marketers | Ortto

Ecommerce marketing resources

Ecommerce marketing

Resonate with your target audience and in turn grow your business - Here’s everything you need to know about building a brand identity.

Ellie Wiseman

product engagement score

How to create a product engagement score

With Ortto’s Scores feature, you can create a product engagement score that gives you visibility on how users are interacting with your product at any given time.

What is a product engagement score?

Travis Hazlewood

audit email deliverabilty

How to audit your email deliverability wins and losses

Ortto's Head of Email Deliverability, Travis Hazlewood, talks about how to conduct an audit of your email deliverability (+ free downloadable workbook).

audit email deliverability

customer feedback popup

3 popup templates that will generate more customer feedback

By embedding customer feedback popups into your site, store, or app, you can generate more customer feedback. Here are 3 popup templates to get started with.

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