Customer experience hub

Growth Customer experience Content marketing SaaS marketing Email marketing

How to avoid subscriber burnout and keep your email engagement rates up

While there are some organic and unavoidable causes for "subscriber burnout", it often occurs due to reasons that could have been avoided by recognizing and correcting the practices that caused it in the first place.

B2B SaaS marketers are focusing on retention in the current economic environment.

Customer journey Customer experience Marketing automation Analytics SaaS Customer data platform SaaS marketing Business to consumer Business to business

Retention strategies B2B SaaS marketing leaders are leveraging to weather the downturn

The economic downturn has seen many SaaS marketing leaders pivoting from the “growth at all costs” mentality that has dominated the tech sector for the past decade and shifting their focus to how sales and marketing can support onboarding and retention.

Customer experience SMS marketing Marketing automation SaaS SaaS marketing Business to business Business to consumer Personalization Email marketing

6 templates to help SDRs improve meeting attendance and conversions

These SMS, email, and journey templates can help sales representatives improve meeting attendance and follow up post-meeting to increase your chance of a conversion.

Ecommerce Customer experience Content marketing SaaS marketing Business to business Product-led growth Business to consumer

Building your brand book - The ultimate guide for startups

Resonate with your target audience and in turn grow your business - Here’s everything you need to know about building a brand identity.

Ecommerce Customer journey Customer experience SaaS Customer data platform Business to business Business to consumer

How to create a product engagement score

With Ortto’s Scores feature, you can build a product engagement score that allows you to visualize exactly how engaged users are in your product at a particular time.

Email marketing Customer experience Ecommerce SaaS SaaS marketing Business to business Business to consumer

How to audit your email deliverability wins and losses

Ortto's Head of Email Deliverability, Travis Hazlewood, talks about how to conduct an audit of your email deliverability (+ free downloadable workbook).

Ecommerce Customer journey Customer experience Customer data platform Business to business Business to consumer SaaS SaaS marketing

3 popup templates that will generate more customer feedback

What gets measured, gets managed. Embed these three customer feedback popups into your site, store, or app to generate more customer feedback.

Growth Customer experience Marketing automation Content marketing Business to business Personalization Email marketing Trends

9 B2B marketing tips that deserve your attention for 2023

Stay afloat in a looming economic downturn by refreshing your B2B marketing strategy for 2023. We asked B2B professionals what they are focussing on.

Artificial intelligence Ecommerce Customer journey Customer experience Marketing automation Content marketing SaaS Business to business Business to consumer Personalization Trends

5 ways AI will evolve within marketing in 2023, according to marketers

From advanced copy and image generation, to understanding attention mechanisms through the use of neural networks, biometrics and eye tracking, AI’s role within marketing is stepping up.

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“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.”

Mica Shtewi

—

Tech Manager

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