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From acquisition to activation: Marketing leaders discuss retention-first approaches to growth

Taking a retention-first approach to growth


  • Introduction
  • Why it's time for growth marketers to pivot to retention
  • Defining a "retention-first" approach to growth
  • Why activation is crucial to retention campaigns
  • Identifying promoters and detractors
  • Developing a habit creation loop
  • Key takeaways for marketers pivoting to a retention-first approach to growth


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Charlie Windschill
Charlie Windschill - 

Charlie Windschill is an agile growth marketer with 9+ years of B2B SaaS experience working in the NoAm, EMEA and APAC regions. She specialises in helping startups and scale-ups achieve goals by executing innovative strategies including product-led and content-led growth. A proud marketing generalist, Charlie makes data-informed decisions about which levers to pull and when to drive sustainable growth. Building and scaling channel footprints, creating motivated & engaged teams, and entering new markets – she's done it all for companies including Showpad, Mixpanel, Lattice and Ortto. Charlie's motivated by the joy of building something new and am passionate about marketing's role to contribute at every level of the business.

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