Identifying and structuring the right data to educate a sales team, product team, and growth team is something Sean Whitney, Principal at Craft Ventures, knows all about.
While there are some organic and unavoidable causes for "subscriber burnout", it often occurs due to reasons that could have been avoided by recognizing and correcting the practices that caused it in the first place.
SaaS businesses are under pressure to grow faster, but with less resources than ever before. A product-led growth model could help them to achieve growth targets that will otherwise be impossible to reach in the current economic environment.
Track known and anonymous visitor activity, capture lead and contact data, and display targeted messages or capture widgets.
If you have a flood of leads, but none of them are converting, you’re not alone. These strategies can help you overcome lead quality problems to bring better-fit leads into the funnel.
Level up your audience segmentation tactics to personalize messaging and prioritize trialists to increase conversions.
Learn how to build audience segments in Ortto and share them directly with Facebook, Google and Twitter to create lookalike audiences that can be targeted in ads.
Take the guesswork out of choosing the best audience segmentation software for your business by asking these 7 simple questions.
Lead scoring software will help you streamline your lead management process. Here are the top 10 lead scoring software options that will help you identify and prioritize qualified leads.