Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Chloe Schneider

Head of Content @ Ortto

Return on investment (ROI): How to calculate it and why it matters

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

Return on investment (ROI) is one of marketing’s more ubiquitous metrics. But that doesn’t necessarily mean it’s popular. Most modern marketers have a complicated relationship with ROI. 

email drip campaigns

An updated guide to email drip campaigns, with real examples (2023)

A well-designed drip campaign can take some time to build, but that upfront investment in time pays off in dividends. In this guide, we’ll revisit the basics and best practices before examples of successful campaigns from real marketers. 

Work smarter: How to build successful always-on drip campaigns  

Andrea Warmington

Senior Content Strategist @ Ortto

Mastering AI marketing

Mastering AI marketing: A complete guide to making AI a part of your marketing strategy

AI marketing is helping tech-forward businesses to predict customer’s behavior and create more personalized, relevant, and powerful marketing campaigns. 

Mastering AI marketing Social

Create an AI Marketing Strategy - Learn Steps with Ortto

Types of marketing automation

Types of marketing automation and examples: An updated guide (2023) 

Learn about the different types of marketing automation, with examples to inspire your own digital marketing strategy. Boost your campaign efficiency now.

Types of Marketing Automation with Examples | Ortto

Tips for building a marketing automation strategy

Find out how you can optimise your email marketing automation strategy with Ortto's top tips to engage, convert, and increase efficiency. Learn more. 

Email Marketing Automation Strategies | Ortto 

Integrated data teams

Breaking down data silos: Maximizing marketing success with integrated data teams

Discover how integrating data teams within marketing departments can unlock growth opportunities and enhance campaign performance. Learn why breaking down data silos is crucial for successful data-driven marketing strategies.

Democratizing Data: Empowering Marketers with Insights | Ortto

Messaging 4

Adapting to the changing buyer: Why your messaging must change to reach today's decision-makers

Discover how the tech buyer landscape has evolved and why adapting your marketing is crucial. Learn why you need to craft messaging that resonates beyond technology to differentiate your brand.

Speak the Language of the New Tech Buyer | Ortto

Big swing 3

“Momentum breeds momentum”: Why the downturn is an opportunity to abandon incrementalism and take big swings

Amidst a sea of cautious advice, the CEO of one agency is challenging the status quo and suggesting the downturn could be an opportunity for businesses to embrace bold marketing approaches.

Bold Marketing in Times of Uncertainty - A CEO's Perspective | Ortto

Michael Oliver blog

A marketing director on the three questions that should underpin every marketing strategy

Michael Oliver stresses the importance of a solid marketing foundation: market orientation, customer segmentation, and building a case for new initiatives like AI. Learn his three key questions for building a long-term plan.

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