Growth marketing hub

Sean Whitney discusses operationalizing data to build Figma's sales function on the Grow With It podcast.

Grow With It Data and analytics Growth SaaS

Sean Whitney on operationalizing data to build Figma’s sales function

Identifying and structuring the right data to educate a sales team, product team, and growth team is something Sean Whitney, Principal at Craft Ventures, knows all about.

Growth Customer experience Content marketing SaaS marketing Email marketing

How to avoid subscriber burnout and keep your email engagement rates up

While there are some organic and unavoidable causes for "subscriber burnout", it often occurs due to reasons that could have been avoided by recognizing and correcting the practices that caused it in the first place.

Growth SaaS Business to business Product-led growth Business to consumer Trends

Why SaaS businesses are using product-led growth to overcome rising costs and scale faster

SaaS businesses are under pressure to grow faster, but with less resources than ever before. A product-led growth model could help them to achieve growth targets that will otherwise be impossible to reach in the current economic environment.

Analytics Personalization Email marketing how-to-guide Growth Ecommerce

How to implement web visitor tracking

Track known and anonymous visitor activity, capture lead and contact data, and display targeted messages or capture widgets.

Customer journey Growth Growth hacking Analytics SaaS Customer data platform SaaS marketing

How to overcome lead quality problems

If you have a flood of leads, but none of them are converting, you’re not alone. These strategies can help you overcome lead quality problems to bring better-fit leads into the funnel.

Increase-free-to-paid-conversions - Ortto

Customer journey Growth Marketing automation SaaS SaaS marketing Customer data platform Business to business Personalization Business to consumer Email marketing

How to segment your free trial users to increase free-to-paid conversions

Level up your audience segmentation tactics to personalize messaging and prioritize trialists to increase conversions.

how to create lookalike audiences from segments

Customer journey Growth Marketing automation

How to create a lookalike audience from an audience segment

Learn how to build audience segments in Ortto and share them directly with Facebook, Google and Twitter to create lookalike audiences that can be targeted in ads.

Ecommerce Customer journey Growth Marketing automation SaaS marketing Business to business Business to consumer Personalization Email marketing

Looking for audience segmentation software? Here are 7 questions to ask.

Take the guesswork out of choosing the best audience segmentation software for your business by asking these 7 simple questions.

Growth Marketing automation SaaS SaaS marketing Business to business

We found the 10 best lead scoring platforms

Lead scoring software will help you streamline your lead management process. Here are the top 10 lead scoring software options that will help you identify and prioritize qualified leads.

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“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.”

Mica Shtewi

—

Tech Manager

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