Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and how these shaped their careers.

Mea culpa: Mistakes and lessons learned from marketing leaders

It was an ego problem (1)

Mea culpa series

Mea Culpa

Insights and advice for marketers in startups

Startup marketing resources

Startup marketing

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Chloe Schneider

Head of Content @ Ortto

data-driven marketing

Data-driven marketing strategies to adopt in 2024

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

Paint by numbers: Data-driven marketing strategies to adopt

Live chat for business

Ultimate guide to live chat for business

In this ultimate guide, we’re going back to basics to explain what live chat really is (and what it isn’t) and how it works. Plus, we’ll share examples of live chat in use across the customer journey and best practices for success. 

Ultimate guide to live chat for businesses

Travis Hazlewood

Head of Email Deliverability @ Ortto

How to clean an email llist

How to clean an email list

When it comes to deliverability issues, cleaning up your email list is the most frequent advice experts give. But what does email list cleaning actually entail? Our Deliverability Expert explains. 

The clean up: What marketers get wrong about email list cleaning

Author Meagan Philpot

Meagan Philpot

Track more first-party data - Ortto 

How to build a first-party data strategy 

With the death of third-party cookies looming, collecting first-party data has never been so important. Refresh your strategy and collect more customer data with these tips. 

how to create lookalike audiences from segments

How to create a lookalike audience 

Explore resources and advice to help you get the most out of Ortto.

Maximise your Ortto platform | Ortto Academy

Ortto Academy

Lookalike audiences allow you to target people who have similar attributes to your best customers or followers, increasing the chance of conversions. 

KPIs vs metrics

KPIs vs. metrics: Understanding the difference with examples

Dive deep into the distinction between KPIs and metrics with clear explanations and illustrative examples. Read more here.

marketing attribution models

Everything you need to know about attribution models

Deep Dives: Explore In-Depth Insights and Analysis at Ortto

Deep dives

Find out what marketing attribution models are, why they are so important to marketers, the most common types of attribution modeling, and how Ortto can help you with attribution at every stage of the customer journey. 

Marketing attribution models - Ortto 

Sidney O'Connell

The Marketing Funnel: What It Is & How It Works


What is a marketing funnel? Guide your prospects through to conversion and on to advocacy with this comprehensive look into marketing funnels.

Every Stage of the Marketing Funnel Explained | Ortto

top of the funnel marketing

Top of funnel marketing: goals, best practices, and tactics

Delve into the world of top-of-funnel marketing with an in-depth exploration of strategies, benefits, and real-world examples. Learn more. 

Try Ortto today