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Top lead scoring platforms
We've found the 10 best lead scoring platforms

Lead scoring software will help you streamline your lead management process. Here are the top 10 lead scoring software options that will help you identify and prioritize qualified leads.

What is lead scoring
The guide to lead scoring in SaaS and B2B

An abundance of leads is a positive thing. Until you discover that only a small portion of those leads are actually converting. Enter: Lead scoring.

Scores in Ortto
How to set up Scores for leads and customers

Our new Scores feature allows you to set up points-based scoring models for customers, product engagement, and leads using any attributes or activities you choose.

B2B marketing tips for 2023
9 B2B marketing tips that deserve your attention for 2023

Stay afloat in a looming economic downturn by refreshing your B2B marketing strategy for 2023. We asked B2B professionals what they are focussing on.

Re engage inactive saas users
How to reengage SaaS users whose trial has expired

One of the advantages of self-serve SaaS with a free trial is the increase in leads. While many of these free trial users will lapse and become inactive, there are ways to regain control.

Lead magnet ideas
9 effective lead magnet ideas

Lead magnets are an essential tool in the marketer’s toolbox. They help you generate first-party data, feed a hungry funnel, and prove your worth. In this blog, we’ll explore effective lead magnet ideas.

Using webinars for lead generation
How to generate higher quality leads from your webinar

Webinars are a lot of work. If you’re running a webinar, make it count by setting yourself up to generate a higher volume of better-quality leads for your business. Here’s how it’s done.

saas dashboards
7 essential dashboards for SaaS businesses

SaaS dashboards are an essential tool to ensure you can make better data-driven decisions with quick access to consolidated, real-time data. We asked the experts which dashboards they can’t live without.

Data Storytelling
How to tell a compelling story with data

Data is only as useful as the story you tell with it. When presenting data to a board, leadership, or internal teams, you need to create an insightful narrative that inspires action. Here’s how it’s done.

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Mosaic
Mosaic

“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.

Mica Shtewi
Tech Manager