What are push notifications?

Push notifications are the messages that appear on our devices to let users know about an event or action they need to take. For marketing, push notifications have been a powerful tool to promote products, announce sales and engage with customers in a very natural way.

How can push notifications be used in marketing?

Push notifications are a great way for marketers to engage their audiences with timely messages. With push notification software you have the ability to launch small, targeted campaigns using personalized messaging. As a result, marketers can send push messages that are customized to different groups of users based on whatever stage they are at in the customer journey. For example, a reminder to users on a SaaS product free trial that it is about to expire or people with house insurance who are eligible for a new discount when they bundle more products in their policy.

What are the benefits of using push notifications in marketing?

Push notifications can assist all of the key goals in marketing. They can increase your reach, drive engagement, improve retention rates, drive conversions and generate revenue. The targeted, personalized nature of the messages - which can include direct links to products or special offers based on past behavior with businesses - helps you to build relationships with customers. Deliver the right messages at the right time with push notifications.

How can I track the success rate of Ortto’s push notification tools?

Ortto’s Push software reporting and analytics functions help you to track the success of any Push campaigns you run. All the metrics you need - open, click-through, conversion, overall engagement and retention - are collated together in one platform.

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Platform

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People enter when

New account created

Update record

Round robin opportunity

Send email

Welcome email

Hi First name,

I wanted to follow up on the product demo we held on Created event › Start date. I trust that you found the demonstration informative and helpful in understanding how our [product/service] can benefit your operations.

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People enter when

New account created

Update record

Round robin opportunity

Send email

Welcome email

Hi First name,

Review strategy

Wait

1 day

Send SMS

Finish onboarding

Hi Jane! Will you be able to make your 2pm appointment tomorrow?

Send Slack notification

New demo booked!

Customer data platform

Centralize customer data to get a clear, unified view of the customer journey with individual activity feeds for each record.

Web session
45m
Submitted sales form
42m
Created lead
42m
Signed up
35m
Welcome email sent
35m
Started trial
17m
Team member invited
6m
Subscribed
Just now
Web session
45m
Submitted sales form
42m
Created lead
42m
Signed up
35m
Welcome email sent
35m
Started trial
17m
Team member invited
6m
Subscribed
Just now
Web session
45m
Submitted sales form
42m
Created lead
42m
Signed up
35m
Welcome email sent
35m
Started trial
17m
Team member invited
6m
Subscribed
Just now
Web session
45m
Submitted sales form
42m
Created lead
42m
Signed up
35m
Welcome email sent
35m
Started trial
17m
Team member invited
6m
Subscribed
Just now

Customer data platform

Centralize customer data to get a clear, unified view of the customer journey with individual activity feeds for each record.

Web session
45m
Submitted sales form
42m
Created lead
42m
Signed up
35m
Welcome email sent
35m
Started trial
17m
Team member invited
6m
Subscribed
Just now
Web session
45m
Submitted sales form
42m
Created lead
42m
Signed up
35m
Welcome email sent
35m
Started trial
17m
Team member invited
6m
Subscribed
Just now
Web session
45m
Submitted sales form
42m
Created lead
42m
Signed up
35m
Welcome email sent
35m
Started trial
17m
Team member invited
6m
Subscribed
Just now
Web session
45m
Submitted sales form
42m
Created lead
42m
Signed up
35m
Welcome email sent
35m
Started trial
17m
Team member invited
6m
Subscribed
Just now

Customer data platform

Centralize customer data to get a clear, unified view of the customer journey with individual activity feeds for each record.

Web session
45m
Submitted sales form
42m
Created lead
42m
Signed up
35m
Welcome email sent
35m
Started trial
17m
Team member invited
6m
Subscribed
Just now
Web session
45m
Submitted sales form
42m
Created lead
42m
Signed up
35m
Welcome email sent
35m
Started trial
17m
Team member invited
6m
Subscribed
Just now
Web session
45m
Submitted sales form
42m
Created lead
42m
Signed up
35m
Welcome email sent
35m
Started trial
17m
Team member invited
6m
Subscribed
Just now
Web session
45m
Submitted sales form
42m
Created lead
42m
Signed up
35m
Welcome email sent
35m
Started trial
17m
Team member invited
6m
Subscribed
Just now

Customer data platform

Centralize customer data to get a clear, unified view of the customer journey with individual activity feeds for each record.

Web session
45m
Submitted sales form
42m
Created lead
42m
Signed up
35m
Welcome email sent
35m
Started trial
17m
Team member invited
6m
Subscribed
Just now
Web session
45m
Submitted sales form
42m
Created lead
42m
Signed up
35m
Welcome email sent
35m
Started trial
17m
Team member invited
6m
Subscribed
Just now
Web session
45m
Submitted sales form
42m
Created lead
42m
Signed up
35m
Welcome email sent
35m
Started trial
17m
Team member invited
6m
Subscribed
Just now
Web session
45m
Submitted sales form
42m
Created lead
42m
Signed up
35m
Welcome email sent
35m
Started trial
17m
Team member invited
6m
Subscribed
Just now

Chat + knowledge base

AI-powered support tools help you retain more customers.

Can you help me invite users?

Thinking…

Chat + knowledge base

AI-powered support tools help you retain more customers.

Can you help me invite users?

Thinking…

Sophisticated audiences

Filter your audience using any combination of data points.

Sophisticated audiences

Filter your audience using any combination of data points.

Comprehensive analytics and reporting

Track key metrics and measure campaign effectiveness with attribution reporting to make better, more data-driven decisions.

Comprehensive analytics and reporting

Track key metrics and measure campaign effectiveness with attribution reporting to make better, more data-driven decisions.

Customizable scoring

Build lead and engagement scores to prioritize leads and stop churn.

City is Sydney

+100

-10

User session

+100

Opened email

+150

Clicked email

+150

User session

+100

Opened email

+150

City is Sydney

+100

-10

Customizable scoring

Build lead and engagement scores to prioritize leads and stop churn.

City is Sydney

+100

-10

User session

+100

Opened email

+150

Clicked email

+150

User session

+100

Opened email

+150

City is Sydney

+100

-10

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No-code integrations with the tools you rely on

Our powerful integrations with apps like Salesforce, Recurly, Stripe, Pipedrive, and Segment help you generate insights and deliver personalized marketing.