What are push notifications?

Push notifications are the messages that appear on our devices to let users know about an event or action they need to take. For marketing, push notifications have been a powerful tool to promote products, announce sales and engage with customers in a very natural way.

How can push notifications be used in marketing?

Push notifications are a great way for marketers to engage their audiences with timely messages. With push notification software you have the ability to launch small, targeted campaigns using personalized messaging. As a result, marketers can send push messages that are customized to different groups of users based on whatever stage they are at in the customer journey. For example, a reminder to users on a SaaS product free trial that it is about to expire or people with house insurance who are eligible for a new discount when they bundle more products in their policy.

What are the benefits of using push notifications in marketing?

Push notifications can assist all of the key goals in marketing. They can increase your reach, drive engagement, improve retention rates, drive conversions and generate revenue. The targeted, personalized nature of the messages - which can include direct links to products or special offers based on past behavior with businesses - helps you to build relationships with customers. Deliver the right messages at the right time with push notifications.

How can I track the success rate of Ortto’s push notification tools?

Ortto’s Push software reporting and analytics functions help you to track the success of any Push campaigns you run. All the metrics you need - open, click-through, conversion, overall engagement and retention - are collated together in one platform.

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CHECKMATE TRACKING

Track every open, click and session

Unlike universal tracking scripts, checkmate tracking️  can’t be blocked by AdBlock, email servers and browsers.

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Universal tracking codes
used by competitors

Universal tracking codes used by competitors

Missed sessions due to content blockers

Tracking blocked by popular browsers e.g. Mobile Safari

Emails may be blocked by spam filters and are more likely to land in the Promotions tab using third-party tracking domains.

vs.

Ortto’s proprietary
checkmate tracking

First-party tracking script that can’t be blocked

Higher CTRs (click-through rates) based on domain trust

Higher deliverability with first party tracking

How it works

A breakthrough in first-party data tracking

Overcome common tracking issues with purpose-built first-party tracking features.

Custom domains

Track with ease from multiple domains

Reliable

Deliverability

How it works

A breakthrough in first-party data tracking

Overcome common tracking issues with purpose-built first-party tracking features.

Automate transactional messages

Send transactional emails, SMS and push messages in journeys, playbooks, or dedicated campaigns.

A/B testing

Optimize messages with A/B testing on your transactional email and SMS messages.

Ortto transactional API

Mark emails as transactional or send directly through our transactional email API.

How it works

A breakthrough in first-party data tracking

Overcome common tracking issues with purpose-built first-party tracking features.

Automate transactional messages

Send transactional emails, SMS and push messages in journeys, playbooks, or dedicated campaigns.

A/B testing

Optimize messages with A/B testing on your transactional email and SMS messages.

Ortto transactional API

Mark emails as transactional or send directly through our transactional email API.

How it works

A breakthrough in first-party data tracking

Overcome common tracking issues with purpose-built first-party tracking features.

Custom domains

Track with ease from multiple domains

Reliable

Deliverability

TRACKING

Unblock yourself

Put an end to missed data and opportunities with GDPR compliant first-party tracking.

TRACKING

Unblock yourself

Put an end to missed data and opportunities with GDPR compliant first-party tracking.

TRACKING

Unblock yourself

Put an end to missed data and opportunities with GDPR compliant first-party tracking.

TRACKING

Unblock yourself

Put an end to missed data and opportunities with GDPR compliant first-party tracking.

Data confidence

Reliably track email opens and clicks.

Widget delivery

Ensure your popups, forms, and in-app messages aren't blocked.

Get the full story

Never miss a website or user session.

Data confidence

Reliably track email opens and clicks.

Widget delivery

Ensure your popups, forms, and in-app messages aren't blocked.

Get the full story

Never miss a website or user session.

Data confidence
Reliably track email opens and clicks.
Widget delivery
Ensure your popups, forms, and in-app messages aren't blocked.
Get the full story
Never miss a website or user session.

Data confidence

Reliably track email opens and clicks.

Widget delivery

Ensure your popups, forms, and in-app messages aren't blocked.

Get the full story

Never miss a website or user session.

“Ortto has followed me throughout my career. It’s a tool that unlocks a ton of potential within a business, and the beauty of it is that it grows with you.”

Brandon Leong

VP of Marketing and Growth

“Ortto has followed me throughout my career. It’s a tool that unlocks a ton of potential within a business, and the beauty of it is that it grows with you.”

Brandon Leong

VP of Marketing and Growth

“Ortto has followed me throughout my career. It’s a tool that unlocks a ton of potential within a business, and the beauty of it is that it grows with you.”

Brandon Leong

VP of Marketing and Growth

“Ortto has followed me throughout my career. It’s a tool that unlocks a ton of potential within a business, and the beauty of it is that it grows with you.”

Brandon Leong

VP of Marketing and Growth

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