Customer data platform

Customer data platform

Connect your data, segment your audience, deliver seamless customer experiences, and measure success simply in Ortto’s customer data platform. Empower your business to grow with our unified customer journey solution.

Unify your data

Use no-code integrations to unlock data from marketing, finance, support, sales and product into a single customer profile. Discover actions that are important to your business and get a complete view of the customer journey.

Track important customer activities

Track every customer behavior and transaction across the entire customer lifecycle and segment based on customer activity. Personalize messages based on the activities that are important to your business.

Connect custom data sources

Have a custom database, backend or ecommerce solution? Easily connect your custom data sources to your customer data platform and unlock a single view of your customer using our API.

A powerful customer data platform that empowers your business to grow

Optimize with Ortto AI

Smash your goals with Ortto AI. Use A/B testing to craft high-performing subject lines and find out what time, day, and content leads to higher click-through and conversion rates.

A single ‘backend’ for your business

Unify your insights with Ortto. The single source of truth you’ve only dreamed about has arrived. Easily view subscription, customer, account, website session and product activity in one place.

Reach customers on every channel

Take full advantage of Ortto’s omni channel offering. Activate email, SMS, retargeting, pop-ups, forms and in-app messages across the customer journey. Use A/B testing to find out which channel delivers the best results.

Revenue attribution 

Campaign performance reports will show you the exact revenue, orders and MRR being contributed to every customer interaction. Find out which actions, emails, and interactions are moving the needle in the right direction.

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All your metrics on a visual dashboard

Choose from Ortto's dashboard templates or build your own. With all of your customer data in one place, your dashboards will house every metric that matters. Use nine visualization templates to make them easy to read.

Act on customer engagement

Make decisions based on how engaged individual customers or entire organizations are at each lifecycle stage. Customize how engagement is calculated and automate messages based on those scores.

FAQs

How much does Ortto cost? 

Ortto offers plans for every business type and price. For small businesses, our Campaign tier starts at $29 a month, with 2,000 contacts and 8,000 emails a month. Our Business plan offers 20,000 contacts and 80,000 monthly email sends. All our plans are month to month, and you can upgrade, downgrade or cancel at any time. If you're just getting started, you can try out our free plan and experience the benefits of a unified customer data platform firsthand. Visit our pricing page to compare plans and find the right solution for your business.

How does Ortto compare against other customer data platforms?

Ortto brings your customer, transactional, and behavioral data together in one platform to empower your team to make better marketing decisions and deliver a better customer experience.

With all your data in one space, Ortto’s customer data platform unlocks deeper insights, allows you to market across the entire customer journey, and unlocks action-based marketing. 

Ortto is underpinned by AI, taking millions of data points to predict how your audience will respond. With sophisticated AI suggestions, you can drive more growth, with less work. 

Will I need technical experience to set up and use Ortto? 

Ortto’s CDP is easy to use with no coding skills required and we’ve built the platform to ensure that setting up everything from reporting dashboards to email campaigns is simple. If you do require help, our help pages and support team are here for you.

Is Ortto right for my business? 

If your business lives online, Ortto is the right customer data platform for you. Whether you’re a one-person ecommerce business with 100 contacts or a large-scale SaaS enterprise with 1 million contacts, Ortto’s marketing automation platform will fit your needs. We have a wide range of plans available and can scale with you. Start for free today, or book a demo to view our enterprise-level offering.

I have a few more questions. Can you help?

Leave a few details here and we’ll connect you with an expert who can show you how Ortto can help your business grow.

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g2 stars

I like that it combines multiple marketing tools such as channels, customer data and social media into one single platform where I can look at all these factors and get analytics and reports.

G2 Review - Francisco
g2 stars

It is easy to use and doesn't require extensive training. A ton of time is saved by having all customer data in one place.

G2 Review Rekha S
g2 stars

The overall outbound and inbound sales process has been streamlined in such a way where we are able to focus on data generation as opposed to following up on on things that can be automated.

G2 Review - Alexi D