Fit, Engagement and lead scoring

Know exactly who to target and when

Build your own scores for SQL, MQL, PQL and engagement using the right signals.

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Know who is 🔥 and engagefaster 


Create scores with demographic, firmographic and behavioral data

Behavior Based Activities Reflecting Recency


Behavior based activities automatically degrade to reflect recency

Scoring with Demographic, Firmographic and Behavioral Data


Use scores to start automated journeys, assign leads or create audiences

Start Automated Journeys, Assign Leads or Create Audiences
Design scores for every stage of the customer journey
Add and remove points based on demographics and behavior
See a normalized score with emojis for easy comparison
Start journeys based on scores
Easily visualize customer fit and engagement in reports


What is lead scoring?
What is a PQL?
What is an MQL?
What is an SQL?
Is lead scoring dead?
How to setup lead scoring
How to set up product engagement scores

“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.

Mica Shtewi
Tech Manager
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