Ortto Blog

HubSpot CRM integration and Ortto’s new Asset manager

How to set up Scores for leads and customers

Our new Scores feature allows you to set up points-based scoring models for customers, product engagement, and leads using any attributes or activities you choose.

Introducing Ortto’s Templates directory

We are excited to announce our new Templates directory - a resource containing over 200 free templates that will help you craft the perfect marketing journey.

How we built an AI-powered subject line tester that predicts your email open rates before you press send

We trained a neural net on every subject line we had ever sent to create an AI-powered subject line tool that predicts your open rates before you press send.

The most boring growth strategy ever and why you should do it

Ensure every new lead has the best possible chance of converting into a paying customer, becoming successful and referring others.

A framework for growth that is actually good

Cadence is the heartbeat of your growth. It’s an organizational mindset and framework that is the secret to superior results.

Ortto recognized in 49 categories in G2’s Winter 2023 Reports

Ortto is awarded badges for ‘Best estimated ROI’ and ‘Easiest to use’, as well as the ‘High performer’ badge in 11 categories.

Ortto leads in SoftwareReviews' Marketing Automation Midmarket Data Quadrant

SoftwareReviews have announced their November 2022 marketing automation - midmarket data quadrant, with Ortto leading the pack.

How and why we rebranded to Ortto

Why we made the change