email marketing
Boost ROI with email marketing
Self-serve tools for marketers to create, deliver and optimize highly-personalized emails that increase overall marketing impact.
Self-serve tools for marketers to create, deliver and optimize highly-personalized emails that increase overall marketing impact.
Self-serve tools for marketers to create, deliver and optimize highly-personalized emails that increase overall marketing impact.
First name
, invite your team today.
Invite your team to start collaborating on user insights today.
Estimated 31% open rate
Shift is made for teams
Shift gives teams a way to discover, consolidate, and align on users needs. Invite your team to start collaborating on user insights today.
Shift gives teams a way to discover, consolidate, and align on users needs. Invite your team to start collaborating on user insights today.
Invite my team
Invite my team
Attribution
Subscription change where plan is Pro
MRR
How it works
Designed to be opened
Send the right message at the right time, without waiting for design or the data team.
First name
, welcome to Shift!
We’re excited to have you on board. Finish the onboarding checklist to get started.
Create your first project
Create a style guide
First name
, welcome to Shift!
We’re excited to have you on board. Finish the onboarding checklist to get started.
Create your first project
Create a style guide
A/B TEST MRR ATTRIBUTION
Welcome to Shift,
First name
!
We are excited to have you on board.
Estimated 31% open rate
First name
, welcome to Shift!
We’re excited to have you on board. Finish the onboarding checklist to get started.
Create your first project
Create a style guide
Dynamic
widget
Filter
New campaign
Lead score is greater than
🔥
🔥
🔥
🔥
🔥
and
Member of audience Retargeting
and
Stage is Lead
First name
, you’re not still using slides?!
Make the Shift and build a winning deck
Estimated 27% open rate
First name
, welcome to Shift!
We’re excited to have you on board. Ready to get started building beautiful presentations?
Find the right audience
Use complete, real-time customer data to build dynamic or static audiences.
Send beautiful, personalized emails
Report and optimize
How it works
Designed to be opened
Send the right message at the right time, without waiting for design or the data team.
Find the right audience
Use complete, real-time customer data to build dynamic or static audiences.
Send beautiful, personalized emails
Craft emails in a drag-and-drop editor, adding dynamic content and personalization.
Report and optimize
See email performance, attribute revenue impact, and iterate with A/B testing.
How it works
Designed to be opened
Send the right message at the right time, without waiting for design or the data team.
Find the right audience
Use complete, real-time customer data to build dynamic or static audiences.
Send beautiful, personalized emails
Craft emails in a drag-and-drop editor, adding dynamic content and personalization.
Report and optimize
See email performance, attribute revenue impact, and iterate with A/B testing.
Self-service tools
Create emails with ease
Use drag-and-drop tools and a built-in brand guide to quickly spin up marketing emails, no matter how technical or design-savvy you are.
Self-service tools
Create emails with ease
Use drag-and-drop tools and a built-in brand guide to quickly spin up marketing emails, no matter how technical or design-savvy you are.
Self-service tools
Create emails with ease
Use drag-and-drop tools and a built-in brand guide to quickly spin up marketing emails, no matter how technical or design-savvy you are.
Templates and HTML
Get started quickly with pre-built templates, or use HTML for full control over your emails.
Asset manager
Easily organize and find all your emails, with an overview of where they’re being used.
User permissions
Stay in control of your brand by managing who has access to create emails and campaigns, and who has access to send them.
Templates and HTML
Get started quickly with pre-built templates, or use HTML for full control over your emails.
Asset manager
Easily organize and find all your emails, with an overview of where they’re being used.
User permissions
Stay in control of your brand by managing who has access to create emails and campaigns, and who has access to send them.
Templates and HTML
Get started quickly with pre-built templates, or use HTML for full control over your emails.
Asset manager
Easily organize and find all your emails, with an overview of where they’re being used.
User permissions
Stay in control of your brand by managing who has access to create emails and campaigns, and who has access to send them.
Integrated CDP
Stand out with timely, engaging messages
Nudge recipients toward your target action with emails that are delivered at exactly the right time, with rich personalization and contextualized content.
Integrated CDP
Stand out with timely, engaging messages
Nudge recipients toward your target action with emails that are delivered at exactly the right time, with rich personalization and contextualized content.
Integrated CDP
Stand out with timely, engaging messages
Nudge recipients toward your target action with emails that are delivered at exactly the right time, with rich personalization and contextualized content.
Dynamic content
Use widgets to add dynamic content from a JSON endpoint.
Timezone delivery
Deliver emails at the right time with local timezone delivery.
Multilingual marketing
Deliver the correct translation to your recipients, automatically.
Dynamic content
Use widgets to add dynamic content from a JSON endpoint.
Timezone delivery
Deliver emails at the right time with local timezone delivery.
Multilingual marketing
Deliver the correct translation to your recipients, automatically.
Dynamic content
Use widgets to add dynamic content from a JSON endpoint.
Timezone delivery
Deliver emails at the right time with local timezone delivery.
Multilingual marketing
Deliver the correct translation to your recipients, automatically.
IMPROVE DELIVERABILITY
Land the inbox
It doesn’t matter how great your emails are if no one opens them. Get tools and access to experts to improve email deliverability and open rates.
IMPROVE DELIVERABILITY
Land the inbox
It doesn’t matter how great your emails are if no one opens them. Get tools and access to experts to improve email deliverability and open rates.
IMPROVE DELIVERABILITY
Land the inbox
It doesn’t matter how great your emails are if no one opens them. Get tools and access to experts to improve email deliverability and open rates.
TUE
19
WED
20
THU
21
Michael @ Shift
now
Hi Sarah, you’re not going to want to miss this...
5m ago
Transactional emails
Ensure critical emails make it to the inbox.
Automatic resend
Resend unopened emails with a different subject to improve open rate.
Branded link tracking
Improve email deliverability with branded link tracking.
Transactional emails
Ensure critical emails make it to the inbox.
Automatic resend
Resend unopened emails with a different subject to improve open rate.
Branded link tracking
Improve email deliverability with branded link tracking.
Transactional emails
Ensure critical emails make it to the inbox.
Automatic resend
Resend unopened emails with a different subject to improve open rate.
Branded link tracking
Improve email deliverability with branded link tracking.
AUTOMATION & ANALYTICS
Scale email impact
Automate repetitive tasks and integrate emails into omnichannel campaigns, plus optimize with A/B testing, to extract more value from your email marketing automation platform.
AUTOMATION & ANALYTICS
Scale email impact
Automate repetitive tasks and integrate emails into omnichannel campaigns, plus optimize with A/B testing, to extract more value from your email marketing automation platform.
AUTOMATION & ANALYTICS
Scale email impact
Automate repetitive tasks and integrate emails into omnichannel campaigns, plus optimize with A/B testing, to extract more value from your email marketing automation platform.
Revenue attribution
See the bottom line impact of your campaigns and overall email marketing strategy.
AI predictions & suggestions
Know the open rate before you hit send and get suggestions to improve them.
A/B testing
A/B test subject lines, content, from name and send time.
Revenue attribution
See the bottom line impact of your campaigns and overall email marketing strategy.
AI predictions & suggestions
Know the open rate before you hit send and get suggestions to improve them.
A/B testing
A/B test subject lines, content, from name and send time.
Revenue attribution
See the bottom line impact of your campaigns and overall email marketing strategy.
AI predictions & suggestions
Know the open rate before you hit send and get suggestions to improve them.
A/B testing
A/B test subject lines, content, from name and send time.
“Ortto has followed me throughout my career. It’s a tool that unlocks a ton of potential within a business, and the beauty of it is that it grows with you.”
Brandon Leong
·
VP of Marketing and Growth
“Ortto has followed me throughout my career. It’s a tool that unlocks a ton of potential within a business, and the beauty of it is that it grows with you.”
Brandon Leong
·
VP of Marketing and Growth
“Ortto has followed me throughout my career. It’s a tool that unlocks a ton of potential within a business, and the beauty of it is that it grows with you.”
Brandon Leong
·
VP of Marketing and Growth
Templates
Start with a template, then make it yours.
Send your first email faster with a library of customizable email templates.
Templates
Start with a template, then make it yours.
Send your first email faster with a library of customizable email templates.
Templates
Start with a template, then make it yours.
Send your first email faster with a library of customizable email templates.
Frequently asked questions
What makes Ortto's email marketing automation software different from others?
Ortto’s email marketing platforms is one of the most powerful yet easy-to-use on the market. It has been built with marketers in mind – you don’t need to have extensive experience to be able to create beautiful, personalized emails with Ortto’s email marketing platform.
It’s also built on top of a customer data platform so you can target your emails effectively. The software unifies your email marketing data (opens, clicks, bounces, unsubscribes) with other data from across your tech stack to help you paint a holistic picture of your customer’s journey.
In addition, Ortto’s analytics and reporting capabilities are more sophisticated than most automation tools on the market. It’s easy to build reports and pin them to dashboards so you know how your campaigns are performing and the impact on key metrics.
What types of email marketing campaigns can you create?
Whatever types of campaigns you need! With Ortto’s email marketing management platform, you’re able to create a variety of email marketing campaigns, including:
Welcome emails
Educational emails
Newsletters
Transactional emails
Abandoned cart emails
Seasonal or promotional emails
Re-engagement emails
Product updates
Invitations
Co-branded or partnership marketing emails
Send emails as one-offs, or automate them using Ortto’s email marketing automation platform.
Are there any pre-built templates in Ortto’s email marketing management platform?
Yes, there are pre-built email marketing templates available. Use these templates as they are or as a starting point for creating a custom email marketing series. You can also save your own designs as templates for repeated use.
Is it easy to create custom email designs with Ortto’s email marketing tools?
Very easy! Ortto’s email marketing automation tool has a range of templates that can be used as a starting point, or you can start from scratch when creating a custom design. The easy drag-and-drop functionality allows anyone to easily create beautiful, effective emails. Plus, with a built in brand book you’ll always ensure emails are on-brand.
What platforms can I integrate with to deliver email marketing campaigns?
One feature of Ortto’s email marketing tool is the ability to integrate with a huge range of platforms. This seamless integration with platforms like Salesforce, Hubspot, Recurly, Shopify, and many others is what makes Ortto’s email marketing platform such an effective tool for marketing professionals.
How can I best optimize my email marketing campaigns?
The majority of successful email marketing campaigns utilize some or all of these techniques:
Brief and captivating subject lines
Engaging visuals that load swiftly on both mobile and desktop
Easy-to-read text formatting
Ortto has a number of features and tools to help you optimize your email campaigns. Our AI subject line tool gives you open rate predictions before you hit send and recommended subject lines to improve the open rate. You can also A/B test a number of elements to find winning email formats and copy. Finally, our built-in analytics gives you a real-time view of performance so you can optimize quickly.
Frequently asked questions
What makes Ortto's email marketing automation software different from others?
Ortto’s email marketing platforms is one of the most powerful yet easy-to-use on the market. It has been built with marketers in mind – you don’t need to have extensive experience to be able to create beautiful, personalized emails with Ortto’s email marketing platform.
It’s also built on top of a customer data platform so you can target your emails effectively. The software unifies your email marketing data (opens, clicks, bounces, unsubscribes) with other data from across your tech stack to help you paint a holistic picture of your customer’s journey.
In addition, Ortto’s analytics and reporting capabilities are more sophisticated than most automation tools on the market. It’s easy to build reports and pin them to dashboards so you know how your campaigns are performing and the impact on key metrics.
What types of email marketing campaigns can you create?
Whatever types of campaigns you need! With Ortto’s email marketing management platform, you’re able to create a variety of email marketing campaigns, including:
Welcome emails
Educational emails
Newsletters
Transactional emails
Abandoned cart emails
Seasonal or promotional emails
Re-engagement emails
Product updates
Invitations
Co-branded or partnership marketing emails
Send emails as one-offs, or automate them using Ortto’s email marketing automation platform.
Are there any pre-built templates in Ortto’s email marketing management platform?
Yes, there are pre-built email marketing templates available. Use these templates as they are or as a starting point for creating a custom email marketing series. You can also save your own designs as templates for repeated use.
Is it easy to create custom email designs with Ortto’s email marketing tools?
Very easy! Ortto’s email marketing automation tool has a range of templates that can be used as a starting point, or you can start from scratch when creating a custom design. The easy drag-and-drop functionality allows anyone to easily create beautiful, effective emails. Plus, with a built in brand book you’ll always ensure emails are on-brand.
What platforms can I integrate with to deliver email marketing campaigns?
One feature of Ortto’s email marketing tool is the ability to integrate with a huge range of platforms. This seamless integration with platforms like Salesforce, Hubspot, Recurly, Shopify, and many others is what makes Ortto’s email marketing platform such an effective tool for marketing professionals.
How can I best optimize my email marketing campaigns?
The majority of successful email marketing campaigns utilize some or all of these techniques:
Brief and captivating subject lines
Engaging visuals that load swiftly on both mobile and desktop
Easy-to-read text formatting
Ortto has a number of features and tools to help you optimize your email campaigns. Our AI subject line tool gives you open rate predictions before you hit send and recommended subject lines to improve the open rate. You can also A/B test a number of elements to find winning email formats and copy. Finally, our built-in analytics gives you a real-time view of performance so you can optimize quickly.
Frequently asked questions
What makes Ortto's email marketing automation software different from others?
Ortto’s email marketing platforms is one of the most powerful yet easy-to-use on the market. It has been built with marketers in mind – you don’t need to have extensive experience to be able to create beautiful, personalized emails with Ortto’s email marketing platform.
It’s also built on top of a customer data platform so you can target your emails effectively. The software unifies your email marketing data (opens, clicks, bounces, unsubscribes) with other data from across your tech stack to help you paint a holistic picture of your customer’s journey.
In addition, Ortto’s analytics and reporting capabilities are more sophisticated than most automation tools on the market. It’s easy to build reports and pin them to dashboards so you know how your campaigns are performing and the impact on key metrics.
What types of email marketing campaigns can you create?
Whatever types of campaigns you need! With Ortto’s email marketing management platform, you’re able to create a variety of email marketing campaigns, including:
Welcome emails
Educational emails
Newsletters
Transactional emails
Abandoned cart emails
Seasonal or promotional emails
Re-engagement emails
Product updates
Invitations
Co-branded or partnership marketing emails
Send emails as one-offs, or automate them using Ortto’s email marketing automation platform.
Are there any pre-built templates in Ortto’s email marketing management platform?
Yes, there are pre-built email marketing templates available. Use these templates as they are or as a starting point for creating a custom email marketing series. You can also save your own designs as templates for repeated use.
Is it easy to create custom email designs with Ortto’s email marketing tools?
Very easy! Ortto’s email marketing automation tool has a range of templates that can be used as a starting point, or you can start from scratch when creating a custom design. The easy drag-and-drop functionality allows anyone to easily create beautiful, effective emails. Plus, with a built in brand book you’ll always ensure emails are on-brand.
What platforms can I integrate with to deliver email marketing campaigns?
One feature of Ortto’s email marketing tool is the ability to integrate with a huge range of platforms. This seamless integration with platforms like Salesforce, Hubspot, Recurly, Shopify, and many others is what makes Ortto’s email marketing platform such an effective tool for marketing professionals.
How can I best optimize my email marketing campaigns?
The majority of successful email marketing campaigns utilize some or all of these techniques:
Brief and captivating subject lines
Engaging visuals that load swiftly on both mobile and desktop
Easy-to-read text formatting
Ortto has a number of features and tools to help you optimize your email campaigns. Our AI subject line tool gives you open rate predictions before you hit send and recommended subject lines to improve the open rate. You can also A/B test a number of elements to find winning email formats and copy. Finally, our built-in analytics gives you a real-time view of performance so you can optimize quickly.
Pricing
Integrations
Pricing
Integrations
Pricing
Integrations