product Updates

This month, we launched Ortto AI, our brand new AI-powered features, which included new capabilities for filters and journeys. We’ve also made several platform updates, bug fixes, and additions to our knowledge base.

See the highlights below, and visit our changelog for a complete list of updates, improvements, and bug fixes. 

• AI Filters — Provide a written prompt describing the contacts or organizations you are looking for, and the AI will create your filters for you, e.g. “Contacts in Europe”. Learn how to implement AI Filters

• AI Decision Shapes — Describe the kind of users you’re looking for or the actions they should be taking, and the shape will generate conditions for your desired result, e.g. “Is this new contact likely to convert in the next 30 days?” 

• Learn how to implement AI Decision Shapes

• AI Enrichment — Use your contacts’ data and activities to populate values for any text field via AI Enrichment. Enrich contacts, score leads, draft emails, messages, and more. Learn how to implement AI Enrichment

• Capture — Data from capture submissions like a user’s website or email address can now be validated, preventing fraudulent or malicious submissions

• API — You can now enter a sample JSON payload when building an email and preview how the email will look with dynamic data.

• Other — You can now build merge tags for whether a contact is or is not a member of an audience or email subscriber

New and noteworthy knowledge base articles: 

• AI filters - Learn how to use the new AI filter feature.

• AI enrichment - Learn how to use the new AI enrichment feature.

• AI decision shape - Learn how to use the new AI decision shape.

• Understanding how contacts are created - Learn how contacts are created and what source they’ve originated from.

• Managing the email suppression list via API - In this article, you’ll find the relevant API endpoints to manage your email suppression list via API.

• Benefits of custom tracking subdomain - This article explains the benefits of using a custom tracking subdomain.

• How to add a countdown timer to your email - Learn how to add a countdown timer to your emails.

• Adding Shopify content to your emails - Learn how to add Shopify content to your emails

This month’s wrap-up of product updates includes highly requested features like Email reply tracking and our WhatsApp integration, alongside some new journey shapes, improvements to templates, and API updates.

See the highlights below, and visit our changelog for a complete list of updates, improvements, and bug fixes. 

• Email reply tracking — You can now report on how often customers reply to your email campaigns and can also trigger Journeys to apply tags and follow-up actions based on replies. Learn how to get started with email reply tracking.

• WhatsApp integration [PUBLIC BETA] — You can now send WhatsApp messages via your Ortto instance through the use of the new WhatsApp campaign type and WhatsApp shape within journeys. This feature is available for all, in the final stages of our public Beta. Learn more

• Templates — You can now save journeys, playbooks, or emails that contain A/B tests as well as templates for emails built from HTML uploads

• Journeys — We have new shapes for subscribing & unsubscribing a contact from an audience, added the ability for the ‘add/remove tag’ shape to apply to the contact's organization, and added the ability to search & filter version history for easier navigation

• Talk — We have added a new activity, ‘conversation updated’, which will log new replies in a conversation in the past hour, as well as new keyboard shortcuts for basic text formatting

• API — Merging now supports up to 3 merge keys, and we’ve also added three new methods accessible via the API: Get emails on suppression list; Add emails to suppression list; and, Remove emails from suppression list

• Other — You can now add descriptions to custom fields & activities to share purpose and helpful information with other users in your instance.

New and noteworthy knowledge base articles: 

• How link clicks are tracked — Learn how email link clicks are tracked in Ortto and what factors can influence open tracking accuracy.

• How email opens are tracked — Learn how email opens are tracked in Ortto and what factors can influence open tracking accuracy.

• Email reply tracking using Google Workspaces — This article explains how to complete the confirmation process for setting up email reply tracking in Ortto when receiving replies through a Google Workspaces hosted email.

• WhatsApp Integration — Learn how to access our new WhatsApp Integration. Enhance your customer engagement with seamless messaging through one unified platform.

• Sending WhatsApp messages — This article explains how to send WhatsApp messages from journeys or as one-off campaigns.

• Understanding SMS consent — This article explains how consent must be given and maintained to comply with legal and best practice standards.

Today’s extended update will cover product and knowledge base updates from December, along with a video recap of the year’s biggest and most-loved updates from the year that was. 

Before we put a bow on the year, we wanted to take a moment to say a huge thank you to all of our customers who have shared feedback, beta-tested new features, and chosen Ortto to bring their marketing ideas to life. 

We shipped 138 updates this year and published over 100 new knowledge base articles. Each and every time we put something new into the world, we watched you make it your own with creative campaigns, clever operational flows, more personalized experiences for your customers, and feedback that made the product even better. 

Here’s to another year of growing together. 

December updates

• Email settings — We've added a new setting allowing you to specify days you don't want your journeys or playbooks to send messages to contacts. This means you can avoid sending emails to your on holidays, like Christmas Day. Visit settings > channels > email to set this up.

• Talk — If you have any customers with a preferred language setting saved which is one of your supported languages, they will receive all Talk notification emails in their preferred language. You can also go to the Talk messenger settings and turn on different translations for the Talk widget in the ‘Translations’ tab. 

• Salesforce — You can now clear the value for single-select fields or choose to overwrite or append the value of multi-select fields in update record actions. Plus, we’ve added rate limit options to action shapes and included a fallback reference ID for Salesforce mapping. 

• Shopify — If you have Shopify connected, you will now have a data source activity for ‘Processed Order’. 

• Capture widgets — We will now force a maximum length for mobile phone numbers following the limits for each country. Plus, capture widgets can now be closed by pressing the escape key.

Visit our changelog for a complete list of updates, improvements, and bug fixes. 

New and noteworthy knowledge base articles: 

• Failed Salesforce campaign actions — this article details Salesforce error messages you might encounter when using a campaign action shape. 

• Working with aggregate fields — an aggregate field displays a total based on data from specific activities. This article explains how to create and use them.

• How to send a webhook to Zapier — this article will guide you through the process of sending a webhook to Zapier. 

• How to perform mathematical operations in journeys — learn how to use liquid syntax in the update field shapes in your journeys to perform dynamic math operations.  

• Invalid email activity — this guide will show you how to find the details of an invalid email activity and locate the contacts who received it.

• Report on subscribers — discover the various methods to track subscriber data and important tips to consider along the way.

• Working with recipients — the recipients page lets you choose one audience, subscriber tag, or segment filter. This guide walks you through the different selection types available.

• How to trigger a journey via API — sometimes you may want to trigger a journey in Ortto when a specific action occurs in an external app. This article will guide you through the options available to do so.

• How to test your journey — learn how to test a journey to check emails, actions, and conditions are working as expected.

This month’s wrap-up of product updates includes changes to the update field and archive contact journey actions, new options for some of our data sources, and a better capture experience for customers with an SPA. 

See the highlights below, and visit our changelog for a complete list of updates, improvements, and bug fixes. 

• CDP — when importing a CSV file, you can now choose only to update existing records and not create any new contacts.

• Capture — we have improved how capture widgets work on single-page applications (SPA). Now, when your customers change pages in your SPA, all currently open capture widgets will be closed without triggering a ‘widget dismissed’ event and then re-loaded in the appropriate order. 

• Journeys — you can now use the ‘update field’ action in a journey to perform calculations. This means you can automate processes like adding points to a loyalty card or adding whole integer values to a lead scoring model. Plus, the ‘archive contact’ journey action has now been updated to include the option of archiving and suppressing the contact’s email address. 

• Filters —you can now use large text fields in filters throughout Ortto when doing things like creating entry and exit criteria for a journey. 

• Facebook — you can now manually trigger a Facebook data backfill. Plus, if you change the data retention period, we will automatically backfill the extra data.

• Shopify — if you are connecting Shopify as a data source, you can now choose what to do if a record already exists by selecting a merge key strategy. 

New and noteworthy knowledge base articles: 

• Recurly activities and attributes —  learn about the activities and attributes that are automatically added to your Ortto account when you connect Recurly as a data source. 

• Push notifications in Journeys — how to add a new or existing push notification in a journey. 

• How to trigger a custom activity via Zapier — you can trigger custom activities using a middleware tool like Zapier. This article guides you through the process. 

• Gmail’s promotion tab — this article explains the role of Gmail's promotions tab and how you can make tweaks to your email content to avoid it. 

• System activities overview — a detailed list of all system activities and their definitions. 

• Understanding SMS subscribes — this article explains different scenarios in which people can be unsubscribed from SMS communications and how they can be resubscribed.

• What happens if you exceed your contact limit? — each plan includes a set number of contacts covered by your monthly subscription. This article explains what happens if you exceed that limit.

• Retrieve contact activities via API — the get Ortto endpoint of the activities entity is used to retrieve data from one or more activities for a given contact in Ortto’s CDP. This article explains the request and response.