product Updates

Heatmaps, new integrations and features to make 'Business As Usual' easier than ever.

We’ve rolled out some powerful new integrations and features - including the highly requested Email Heatmaps. All designed to help you streamline workflows, gain deeper insights, and optimize customer engagement.

Do you have feedback or suggestions? You can join the discussion here (login with your Ortto account credentials).

Check out the highlights below, and visit our changelog for a complete list of updates, improvements, and bug fixes.

Here’s what’s new this month 👇

Email Heatmaps

Want to know exactly what’s working in your email campaigns?

Heatmaps let you see where contacts click within your emails - so you can optimize layouts, CTAs, and content for higher engagement and better results. 

Finding Email Heatmaps:

• Head to your Campaigns tab on the left-hand-side navigation

• Select a Campaign thats on or one that's been sent

• Navigate to the email report page and scroll down to see your email and the Heatmap

👉 See it in action

“Possible Machine Open/Click” Flags

Email and SMS reporting just got smarter. We’ve added flags to identify possible machine-generated opens and clicks, so you can filter out bot activity and make decisions based on real human engagement.

Finding “Possible Machine Open/Click”:

• Head to your Activity Tab on the left-hand-side navigation

• Find your Email Open Activity, and scroll down on the left to see the activity attributes

• You can now see any attribute called Possible Machine Open

• This will be marked with "True" if the system has identified a possible machine open

• Use this filter to exclude (or include) possible machine opens in any reporting or segmenting!

👉 See it in action

Schedule Capture Widgets

Your capture widgets can now work on your schedule!

Set widgets to automatically turn on or off, or display only during certain hours or days of the week - ideal for time-sensitive promotions or aligning with business hours without manual toggling.

Scheduling your widgets:

• Head to your Capture Tab on the left-hand-side navigation

• Either choose an existing Capture Widget or build a new one

• On the Capture view page, select the ellipsis (3 dots) on the top under the widget name

• Select Schedule

• From here, choose if you want the widget to be scheduled to turn on or off, and when!

👉 See it in action

LinkedIn Ads Integration (Now GA)

Our LinkedIn integration has graduated from beta!

Manage your LinkedIn lead generation form data directly in Ortto CDP, sync new leads in real time, and push conversion activities back to LinkedIn for better attribution.
This means you can finally close the loop on campaign ROI without juggling multiple tools. 

To connect LinkedIn to your Ortto account head to your Data sources tab, and search for LinkedIn. 

👉 Connect LinkedIn to your account

Segment (Actions) Data Source

Bring your customer event data from Segment straight into Ortto and use it to power journeys, audiences, and reporting.

This integration ensures your marketing stays in sync with real-time behavioral data - perfect for teams using Segment as their source of truth!

To connect Segment to your Ortto account, head to your Data sources tab and search for Segment.

👉 Connect Segment to your account

New and noteworthy knowledge base articles:

• Segment (Actions) integration – Learn how to bring Segment event data into Ortto.

• Updating a contact's email address via API – The right way to make updates programmatically.

• Troubleshooting people waiting in a shape – Diagnose and fix delays in your journeys.

Take control of your data with API updates, Salesforce connectivity improvements and more.

Do you have feedback or suggestions? You can join the discussion here (login with your Ortto account credentials).

Check out the highlights below, and visit our changelog for a complete list of updates, improvements, and bug fixes.

• Salesforce integration - sync permissions field data from Ortto to Salesforce

• Salesforce activity sync - When syncing "Sent email" activity to Salesforce, include a 30-day link to view email as received by contact

• New API method - "Get all campaigns"

• Journey notification email shape - use a merge tag for the recipient email

• Talk - More control for your inbox display preferences

New and noteworthy knowledge base articles:

• LinkedIn Ads integration - Manage LinkedIn lead gen form data in Ortto CDP,  sync conversion activities back to Linkedin

• Organizations is now “Accounts” - Aligning to industry norms and preparing for a raft of new ABM features

• Using the API to export campaign data - Useful for exporting campaigns and their statuses, allowing you to audit your Ortto campaigns externally

• Suppression list config options - You can now choose to suppress from transactional emails only or all emails in the suppression list.

Always improving

2025 is flying, and the Ortto product team are too 🚀. Our work in May brings new integrations and back-end performance improvements designed to increase productivity. Do you have feedback or suggestions? You can join the discussion here (login with your Ortto account credentials).

Check out the highlights below, and visit our changelog for a complete list of updates, improvements, and bug fixes.

• LinkedIn integration (beta) - Contact us to join the beta program.

• Export campaign metadata - Export single or multiple campaign data via CSV.

• Send non-transactional emails via the API - Greater flexibility and increased efficiency through automation.

• Log of past notifications sent added to Notification settings page - Bolstering our audit and governance capabilities.

• New campaign filter options: “has not started” and “has not left” - Good for long term (90+days) nurture campaigns.

New and noteworthy knowledge base articles:

Omnichannel comms

• Email handoff

• Send emails via API

• SMS limits and fallback

• Whatsapp integration

• Sending WhatsApp messages

CDP

• Amazon S3 integration

• Supported field data types

• Managing audiences

• Salesforce selective sync

• How to backdate custom activities via Zapier

• What is the APCID

You ask and we listen.

Every month the Ortto product team reviews customer feedback and feature requests, and every month we make incremental improvements saving our customers hundreds of hours through new features and productivity improvements. You can join the discussion here (login with your Ortto account credentials).

Our most recent feature updates are focussed on delivering more control for your data for syncronising with third party systems, exporting for analysis and streamlining workflows. Check out the highlights below, and visit our changelog for a complete list of updates, improvements, and bug fixes. 

• Zapier activity connector - Supports backfilling CDP activities via Zapier - eliminating the need to build custom API integrations in some circumstances.

• AWS data sync (Beta). A robust way to sync data between Ortto CDP and AWS-S3 enabling batch syncing with third party services. Learn more.

• Campaign Data Export - Export campaign metadata into CSV. Enables campaign data to be exported to CSV for analysis, enrichment or use in third party tools. 

• AI Decision and AI Enrichment templates - Keep checking back as we add more AI templates based on most commonly used scenarios. 

New and noteworthy knowledge base articles:

CDP features

• Send transactional push notifications via API - use the Ortto API to send SMS messages by using a dedicated transactional push notification API.

• Adding WooCommerce content to your emails.

• Syncing salesforce fields or field values.

Email best practices:

• Common deliverability issues and how to resolve them.

• Managing your domain reputation.

• How inconsistent email volume spikes affect domain reputation.

• How restarting email campaigns after a sending gap can impact deliverability.

• Dealing with accidental email sends.

• Ramping up your domain and IP warming guidelines.

• Implementing dark mode - design guidelines.