What are push notifications?

Push notifications are the messages that appear on our devices to let users know about an event or action they need to take. For marketing, push notifications have been a powerful tool to promote products, announce sales and engage with customers in a very natural way.

How can push notifications be used in marketing?

Push notifications are a great way for marketers to engage their audiences with timely messages. With push notification software you have the ability to launch small, targeted campaigns using personalized messaging. As a result, marketers can send push messages that are customized to different groups of users based on whatever stage they are at in the customer journey. For example, a reminder to users on a SaaS product free trial that it is about to expire or people with house insurance who are eligible for a new discount when they bundle more products in their policy.

What are the benefits of using push notifications in marketing?

Push notifications can assist all of the key goals in marketing. They can increase your reach, drive engagement, improve retention rates, drive conversions and generate revenue. The targeted, personalized nature of the messages - which can include direct links to products or special offers based on past behavior with businesses - helps you to build relationships with customers. Deliver the right messages at the right time with push notifications.

How can I track the success rate of Ortto’s push notification tools?

Ortto’s Push software reporting and analytics functions help you to track the success of any Push campaigns you run. All the metrics you need - open, click-through, conversion, overall engagement and retention - are collated together in one platform.

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Dear Sarah, your contribution of $100 has been received and will be put to good use supporting our mission. Your support makes a difference!

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New donation! 💰

Journeys

Build trust and increase donations with personalized lifecycle journeys.

People enter when

Submitted tax form + is Org

Send email

Donor Org information

People enter when

Submitted tax form + is Org

Send email

Donor Org information

Wait until they match this filter

Made a donation

Send SMS

Donation confirmation

Dear Sarah, your contribution of $100 has been received and will be put to good use supporting our mission. Your support makes a difference!

Send Slack notification

New donation! 💰

Journeys

Build trust and increase donations with personalized lifecycle journeys.

People enter when

Submitted tax form + is Org

Send email

Donor Org information

People enter when

Submitted tax form + is Org

Send email

Donor Org information

Wait until they match this filter

Made a donation

Send SMS

Donation confirmation

Dear Sarah, your contribution of $100 has been received and will be put to good use supporting our mission. Your support makes a difference!

Send Slack notification

New donation! 💰

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45m
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Track the activities and behaviors that matter to you

Centralize donor data to get a real-time view of their journey to learn more about the activities that lead to increased giving.

Web session
45m
Submitted sales form
42m
Created lead
42m
Signed up
35m
Welcome email sent
35m
Started trial
17m
Team member invited
6m
Subscribed
Just now
Web session
45m
Submitted sales form
42m
Created lead
42m
Signed up
35m
Welcome email sent
35m
Started trial
17m
Team member invited
6m
Subscribed
Just now
Web session
45m
Submitted sales form
42m
Created lead
42m
Signed up
35m
Welcome email sent
35m
Started trial
17m
Team member invited
6m
Subscribed
Just now
Web session
45m
Submitted sales form
42m
Created lead
42m
Signed up
35m
Welcome email sent
35m
Started trial
17m
Team member invited
6m
Subscribed
Just now

Track the activities and behaviors that matter to you

Centralize donor data to get a real-time view of their journey to learn more about the activities that lead to increased giving.

Web session
45m
Submitted sales form
42m
Created lead
42m
Signed up
35m
Welcome email sent
35m
Started trial
17m
Team member invited
6m
Subscribed
Just now
Web session
45m
Submitted sales form
42m
Created lead
42m
Signed up
35m
Welcome email sent
35m
Started trial
17m
Team member invited
6m
Subscribed
Just now
Web session
45m
Submitted sales form
42m
Created lead
42m
Signed up
35m
Welcome email sent
35m
Started trial
17m
Team member invited
6m
Subscribed
Just now
Web session
45m
Submitted sales form
42m
Created lead
42m
Signed up
35m
Welcome email sent
35m
Started trial
17m
Team member invited
6m
Subscribed
Just now

Track the activities and behaviors that matter to you

Centralize donor data to get a real-time view of their journey to learn more about the activities that lead to increased giving.

Web session
45m
Submitted sales form
42m
Created lead
42m
Signed up
35m
Welcome email sent
35m
Started trial
17m
Team member invited
6m
Subscribed
Just now
Web session
45m
Submitted sales form
42m
Created lead
42m
Signed up
35m
Welcome email sent
35m
Started trial
17m
Team member invited
6m
Subscribed
Just now
Web session
45m
Submitted sales form
42m
Created lead
42m
Signed up
35m
Welcome email sent
35m
Started trial
17m
Team member invited
6m
Subscribed
Just now
Web session
45m
Submitted sales form
42m
Created lead
42m
Signed up
35m
Welcome email sent
35m
Started trial
17m
Team member invited
6m
Subscribed
Just now

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Your contribution will significantly aid our efforts. The funds will be allocated towards making a real difference in the lives of those we serve.

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Donately

💞

Dear Bryan Myer,

We are pleased to inform you that we have received your generous donation, and we are deeply grateful for your support.

Donation ID: DN789012
Date Received: June 20, 2024
Amount: $500.00

Your contribution will significantly aid our efforts. The funds will be allocated towards making a real difference in the lives of those we serve.

Leverage your CRM

Our Salesforce integration streamlines personalized marketing.

Donately

💞

Dear Bryan Myer,

We are pleased to inform you that we have received your generous donation, and we are deeply grateful for your support.

Donation ID: DN789012
Date Received: June 20, 2024
Amount: $500.00

Your contribution will significantly aid our efforts. The funds will be allocated towards making a real difference in the lives of those we serve.

Leverage your CRM

Our Salesforce integration streamlines personalized marketing.

Donately

💞

Dear Bryan Myer,

We are pleased to inform you that we have received your generous donation, and we are deeply grateful for your support.

Donation ID: DN789012
Date Received: June 20, 2024
Amount: $500.00

Your contribution will significantly aid our efforts. The funds will be allocated towards making a real difference in the lives of those we serve.

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