What are push notifications?

Push notifications are the messages that appear on our devices to let users know about an event or action they need to take. For marketing, push notifications have been a powerful tool to promote products, announce sales and engage with customers in a very natural way.

How can push notifications be used in marketing?

Push notifications are a great way for marketers to engage their audiences with timely messages. With push notification software you have the ability to launch small, targeted campaigns using personalized messaging. As a result, marketers can send push messages that are customized to different groups of users based on whatever stage they are at in the customer journey. For example, a reminder to users on a SaaS product free trial that it is about to expire or people with house insurance who are eligible for a new discount when they bundle more products in their policy.

What are the benefits of using push notifications in marketing?

Push notifications can assist all of the key goals in marketing. They can increase your reach, drive engagement, improve retention rates, drive conversions and generate revenue. The targeted, personalized nature of the messages - which can include direct links to products or special offers based on past behavior with businesses - helps you to build relationships with customers. Deliver the right messages at the right time with push notifications.

How can I track the success rate of Ortto’s push notification tools?

Ortto’s Push software reporting and analytics functions help you to track the success of any Push campaigns you run. All the metrics you need - open, click-through, conversion, overall engagement and retention - are collated together in one platform.

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Resources

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Not-for-profits

Generate more donations, in less time

Bring your donor data, marketing automation and analytics together in a secure, intuitive, and efficient platform.

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Registered not-for-profits and receive a 20% lifetime discount.

New Donors

Last 30 days

12%

6,694

12%

Donations vs Visits

Last 30 days

Donations

Visits

Oct 17

Oct 22

Oct 27

Nov 01

Nov 06

Nov 11

Nov 16

300

200

100

Number of Donors

Last 30 days

Nov 16

300

200

100

Loyal

New

Returning

Active

Not-for-profits

Why Ortto for NFPs

Donor Retention

Acquiring a new donor is 5–7x more expensive than retaining an existing one. Achieve revenue stability with personalization tools that let you nurture donor loyalty and articulate your message tailored to every individual donor.

AI Tools

Lean team? Let AI assist you - from subject line enhancement, to smart AI filtering and enrichment. AI shaves minutes off of every task letting you do more in less time.

NFP Integrations

Ortto is always adding new features and integrations. Connect to Salesforce, Raisely and more with clicks not code.

Impact Reporting

Tailor your impact reporting to your donor profiles. When your impact report aligns better with the size and frequency of an individual donors contribution, you will achieve a better connection to your donors and build loyalty, trust and advocacy.

Customer Data Platform

Unify supporter data, maximize impact.

Ortto CDP empowers not-for-profits to unify supporter data, personalize engagement, and drive greater fundraising, volunteer retention, and mission impact with less effort.

Boost Donor Retention

Personalized stewardship keeps supporters engaged.

Boost Donor Retention

Personalized stewardship keeps supporters engaged.

Boost Donor Retention

Personalized stewardship keeps supporters engaged.

Boost Donor Retention

Personalized stewardship keeps supporters engaged.

Raise More Revenue

Smarter targeting uncovers recurring and major donor opportunities.

Raise More Revenue

Smarter targeting uncovers recurring and major donor opportunities.

Raise More Revenue

Smarter targeting uncovers recurring and major donor opportunities.

Raise More Revenue

Smarter targeting uncovers recurring and major donor opportunities.

Do More with Less

Automations save time for lean teams.

Do More with Less

Automations save time for lean teams.

Do More with Less

Automations save time for lean teams.

Do More with Less

Automations save time for lean teams.

Supporter Experience

Relevant, consistent communication builds trust.

Supporter Experience

Relevant, consistent communication builds trust.

Supporter Experience

Relevant, consistent communication builds trust.

Supporter Experience

Relevant, consistent communication builds trust.

Impactful Storytelling

Clear reporting helps secure funding and demonstrate outcomes.

Impactful Storytelling

Clear reporting helps secure funding and demonstrate outcomes.

Impactful Storytelling

Clear reporting helps secure funding and demonstrate outcomes.

Impactful Storytelling

Clear reporting helps secure funding and demonstrate outcomes.

Segmentation & Journeys

Build dynamic supporter groups and trigger personalized email, SMS, landing pages or forms.

Segmentation & Journeys

Build dynamic supporter groups and trigger personalized email, SMS, landing pages or forms.

Segmentation & Journeys

Build dynamic supporter groups and trigger personalized email, SMS, landing pages or forms.

Segmentation & Journeys

Build dynamic supporter groups and trigger personalized email, SMS, landing pages or forms.

Visual journey builder

Building journeys is easy with Ortto's industry leading usability.

Our powerful, connected journey builder is the most intuitive and easy to use.

Integrations

Connect all of your customer data with one-click integrations.

Browse all integrations

Jumbo Interactive

Seamlessly connect Jumbo Interactive’s digital lottery platform with Ortto’s AI-powered marketing automation suite to grow players, boost engagement, and maximize fundraising impact.

Jumbo Interactive

Seamlessly connect Jumbo Interactive’s digital lottery platform with Ortto’s AI-powered marketing automation suite to grow players, boost engagement, and maximize fundraising impact.

Jumbo Interactive

Seamlessly connect Jumbo Interactive’s digital lottery platform with Ortto’s AI-powered marketing automation suite to grow players, boost engagement, and maximize fundraising impact.

Jumbo Interactive

Seamlessly connect Jumbo Interactive’s digital lottery platform with Ortto’s AI-powered marketing automation suite to grow players, boost engagement, and maximize fundraising impact.

Raisely

Connect Raisely’s powerful fundraising platform with Ortto’s AI-driven marketing automation to deliver personalized donor journeys, improve retention, and grow lifetime impact.

Raisely

Connect Raisely’s powerful fundraising platform with Ortto’s AI-driven marketing automation to deliver personalized donor journeys, improve retention, and grow lifetime impact.

Raisely

Connect Raisely’s powerful fundraising platform with Ortto’s AI-driven marketing automation to deliver personalized donor journeys, improve retention, and grow lifetime impact.

Raisely

Connect Raisely’s powerful fundraising platform with Ortto’s AI-driven marketing automation to deliver personalized donor journeys, improve retention, and grow lifetime impact.

Salesforce

Follow up new Salesforce leads, assign leads and opportunities and convert leads to customers.

Salesforce

Follow up new Salesforce leads, assign leads and opportunities and convert leads to customers.

Salesforce

Follow up new Salesforce leads, assign leads and opportunities and convert leads to customers.

Salesforce

Follow up new Salesforce leads, assign leads and opportunities and convert leads to customers.

Shopify

Re-engage customers, recover lost revenue and grow your store faster with Ortto, a marketing automation, customer data, and analytics platform designed for Shopify.

Shopify

Re-engage customers, recover lost revenue and grow your store faster with Ortto, a marketing automation, customer data, and analytics platform designed for Shopify.

Shopify

Re-engage customers, recover lost revenue and grow your store faster with Ortto, a marketing automation, customer data, and analytics platform designed for Shopify.

Shopify

Re-engage customers, recover lost revenue and grow your store faster with Ortto, a marketing automation, customer data, and analytics platform designed for Shopify.

OUR CuSToMERS

Other NFPs using Ortto.

Case Studies

OUR Partners

Who we partner up with

Reporting & Impact Measurement

Ask your data more questions.
Inspire your next marketing idea.

Ask more data questions. Inspire your next marketing idea

Campaign-level metrics are just the start. With Ortto’s consolidated platform, you get better marketing automation analytics so you can discover more opportunities to influence growth.

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Recurring donors

Score

Signed up

+100

More than 2 donations

+150

Invited other donors

+100

Clicked email

+50

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