45
mins
Tue 09 Dec, 11AM AEDT
Tue 09 Dec, 7PM EST
Hosted by James Stinson
Ortto NFP Industry Lead
Guest speaker Rich Beeston
Supporters notice when their story with you feels fragmented.
Most charity teams run welcome flows, campaign automations, and P2P journeys that work well on their own, but feel disconnected when a supporter moves between channels, campaigns, and moments in life.
This webinar will show how to step back and think holistically about the relationship instead of the workflow.
Join Ortto and Giving Journeys for a practical session on how to create long-term human communication that builds trust and connection over years, not weeks.
You’ll learn how to:
See email as the fruit of a broader supporter relationship, not just another channel
Strengthen nurture and retention in a sector that often overinvests at the bottom of the funnel
Understand younger-donor decline and why long-term relationships matter more than ever
Move beyond isolated journeys (welcome, campaign, P2P) to a whole-of-life supporter view
Use unified data to bring together CRM records, fundraising platforms, and ecommerce signals
Build communication that feels personal, respectful, and connected at every touchpoint
This session is ideal for marketing, fundraising, and digital engagement leaders at charities, not-for-profits, and NGOs who want their email to feel more human, data-driven, and aligned to real supporter relationships.
45
mins
Wed 09 Dec, 11AM AEDT
Wed 09 Dec, 7PM EST
Hosted by James Stinson
Ortto NFP Industry Lead
Guest speaker Rich Beeston
Director Giving Journeys