45
mins
Thu 29 Jan, 11AM AEDT
Thu 29 Jan, 7PM EST
Hosted by James Stinson
Ortto NFP Industry Lead
Hosted by Travis Hazlewood
Are your messages being seen?
In the past year, AI-driven email clients and advanced filtering have fundamentally changed how messages reach (or don't reach) your supporters' inboxes. For fundraisers and marketers, this creates new challenges in ensuring your vital communications are actually seen.
Join Ortto's deliverability experts for an essential session that demystifies the modern inbox and provides practical guidance on how to adapt your email strategy for 2026 and beyond.
You’ll learn:
What's really happening behind the scenes when you hit send in 2026
How AI now interprets and filters email content before supporters even see it
Which deliverability factors you can control (and which you can't)
Practical techniques to improve inbox placement and engagement quality
How to build preference management that protects your sender reputation
Why old email metrics may be misleading your team about actual performance
SMS best practices that complement (not replace) your email strategy
This session is ideal for digital fundraising, marketing, and communications teams at not-for-profits who want to ensure their messages are actually reaching supporters in an increasingly complex inbox environment.
45
mins
Thu 29 Jan, 11AM AEDT
Thu 29 Jan, 7PM EST
Hosted by James Stinson
Ortto NFP Industry Lead
Hosted by Traviz Hazlewood
Ortto Head of Deliverability