45
mins
Thu 26 Mar, 11 AM AEDT
Wed 25 Mar, 8 PM EDT
Hosted by James Stinson
Ortto NFP Industry Lead
Hosted by Tara Vecchio
Not sure if you are getting the most out of your marketing automation?
Join James Stinson (Ortto) and Tara Vecchio (Balanced Effect) for a practical, hands-on look at what modern marketing automation can actually do for NFPs today, and how the right tools make it easy to use all of your data to properly engage with supporters on a meaningful level.
What you'll learn
This isn't a keynote. It's a real conversation about the capabilities that are changing how fundraising and marketing teams work.
See what modern tools can actually do. Unified supporter profiles, dynamic audiences, engagement scoring, and preference centres that build trust.
Understand the data advantage. Learn how connecting your data sources gives you a complete view of every supporter, so you can engage them at the right time with the right message.
Get real-world perspectives. Hear from both a platform (Ortto) and a specialist NFP agency (Balanced Effect) on what's working right now.
Walk away with practical next steps. Whether you're evaluating platforms or looking to get more from what you have, you'll leave with a clear picture of what's possible.
Who is this for?
NFP marketers and fundraisers who want to move beyond batch-and-blast
Digital managers and operations leads evaluating their current platform
Teams who picked up the Ortto for Fundraisers Playbook at FIA and want to see it in action
Anyone who suspects their current tools might be holding them back
45
mins
Thu 26 Mar, 11AM AEDT
Wed 25 Mar, 7PM EST
Hosted by James Stinson
Ortto NFP Industry Lead
Hosted by Tara Vecchio
Balanced Effect Head of Digital & Delivery