What are push notifications?

Push notifications are the messages that appear on our devices to let users know about an event or action they need to take. For marketing, push notifications have been a powerful tool to promote products, announce sales and engage with customers in a very natural way.

How can push notifications be used in marketing?

Push notifications are a great way for marketers to engage their audiences with timely messages. With push notification software you have the ability to launch small, targeted campaigns using personalized messaging. As a result, marketers can send push messages that are customized to different groups of users based on whatever stage they are at in the customer journey. For example, a reminder to users on a SaaS product free trial that it is about to expire or people with house insurance who are eligible for a new discount when they bundle more products in their policy.

What are the benefits of using push notifications in marketing?

Push notifications can assist all of the key goals in marketing. They can increase your reach, drive engagement, improve retention rates, drive conversions and generate revenue. The targeted, personalized nature of the messages - which can include direct links to products or special offers based on past behavior with businesses - helps you to build relationships with customers. Deliver the right messages at the right time with push notifications.

How can I track the success rate of Ortto’s push notification tools?

Ortto’s Push software reporting and analytics functions help you to track the success of any Push campaigns you run. All the metrics you need - open, click-through, conversion, overall engagement and retention - are collated together in one platform.

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Hi Jane! Will you be able to make your 2pm appointment tomorrow?

Michael Geidt

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Jenn Higgs

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Lead Score

🔥

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🚀

Signed up

+50

Started trial

+150

Invited team member

+100

-100

Shared file

19m

Subscription purchased

Conversations with full context

Empower constructive conversations with a complete activity feed for every contact.

A better way to score leads

Automate tasks to save time

Platform

The freedom to focus on relationship building

Automate tasks and prioritize efforts to reclaim your time and convert more leads.

People enter when

Lead score > 🔥🔥🔥

Update field

Round robin assign

Send SMS

Confirm appointment

Hi Jane! Will you be able to make your 2pm appointment tomorrow?

Michael Geidt

michael.geidt@gmail.com

Signed up

17m

Started trial

Invited team member

19m

Created file

19m

Shared file

19m

Subscription purchased

Jenn Higgs

jenn.higgs@gmail.com

Lead Score

🔥

Product Score

🚀

Signed up

+50

Started trial

+150

Invited team member

+100

-100

Shared file

19m

Subscription purchased

Conversations with full context

Empower constructive conversations with a complete activity feed for every contact.

A better way to score leads

Automate tasks to save time

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Customer data platform

Get a centralized activity feed for each lead and have conversations with full context.

Talk and knowledge base

Capture more leads with proactive live chat on high-intent pages.

Data and analytics

Track progress and generate insights with intuitive reports and dashboards.

Customer data platform
Get a centralized activity feed for each lead and have conversations with full context.
Talk and knowledge base
Capture more leads with proactive live chat on high-intent pages.
Data and analytics
Track progress and generate insights with intuitive reports and dashboards.

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