What are push notifications?

Push notifications are the messages that appear on our devices to let users know about an event or action they need to take. For marketing, push notifications have been a powerful tool to promote products, announce sales and engage with customers in a very natural way.

How can push notifications be used in marketing?

Push notifications are a great way for marketers to engage their audiences with timely messages. With push notification software you have the ability to launch small, targeted campaigns using personalized messaging. As a result, marketers can send push messages that are customized to different groups of users based on whatever stage they are at in the customer journey. For example, a reminder to users on a SaaS product free trial that it is about to expire or people with house insurance who are eligible for a new discount when they bundle more products in their policy.

What are the benefits of using push notifications in marketing?

Push notifications can assist all of the key goals in marketing. They can increase your reach, drive engagement, improve retention rates, drive conversions and generate revenue. The targeted, personalized nature of the messages - which can include direct links to products or special offers based on past behavior with businesses - helps you to build relationships with customers. Deliver the right messages at the right time with push notifications.

How can I track the success rate of Ortto’s push notification tools?

Ortto’s Push software reporting and analytics functions help you to track the success of any Push campaigns you run. All the metrics you need - open, click-through, conversion, overall engagement and retention - are collated together in one platform.

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35m
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17m
Team member invited
6m
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Just now
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Submitted sales form
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Created lead
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Team member invited
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Just now
Web session
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Signed up
35m
Welcome email sent
35m
Started trial
17m
Team member invited
6m
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Just now
Web session
45m
Submitted sales form
42m
Created lead
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Signed up
35m
Welcome email sent
35m
Started trial
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Team member invited
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Just now

Track the activities and behaviors that move the needle

Centralize customer data to get a clear, unified view of the customer journey with individual activity feeds for each record.

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42m
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35m
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35m
Started trial
17m
Team member invited
6m
Subscribed
Just now
Web session
45m
Submitted sales form
42m
Created lead
42m
Signed up
35m
Welcome email sent
35m
Started trial
17m
Team member invited
6m
Subscribed
Just now
Web session
45m
Submitted sales form
42m
Created lead
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Signed up
35m
Welcome email sent
35m
Started trial
17m
Team member invited
6m
Subscribed
Just now
Web session
45m
Submitted sales form
42m
Created lead
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Signed up
35m
Welcome email sent
35m
Started trial
17m
Team member invited
6m
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Just now

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The process has been really rewarding because we are able to nail down these specific actions and specific behaviors we want to target along the user journey

Angel Zheng,
Marketing Director at Kashoo and TrulySmall Accounting

Angel Zheng, Marketing Director at Kashoo and TrulySmall Accounting

Angel Zheng,
Marketing Director at Kashoo and TrulySmall Accounting

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Start with a template, then make it yours.

Get started instantly with plug-and-play templates built for financial services.

Browse all templates

Salesforce dynamic object value example

The journey tracks the entry and exit based on the Salesforce object ID as opposed to the person.

Salesforce round robin lead assignment

Round-robin lead assignment for leads in Salesforce from demo requests or sales forms.

Email deliverability

Ortto's email deliverability team developed this dashboard to monitor deliverability metrics and gain insights into email reputation.

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Autopilot is now Ortto.

Ortto® is a registered trademark.

#1 for ease of use

Try Ortto today

Build a better journey.

Try Ortto free

Book a demo

Autopilot is now Ortto.

Ortto® is a registered trademark.