What are push notifications?

Push notifications are the messages that appear on our devices to let users know about an event or action they need to take. For marketing, push notifications have been a powerful tool to promote products, announce sales and engage with customers in a very natural way.

How can push notifications be used in marketing?

Push notifications are a great way for marketers to engage their audiences with timely messages. With push notification software you have the ability to launch small, targeted campaigns using personalized messaging. As a result, marketers can send push messages that are customized to different groups of users based on whatever stage they are at in the customer journey. For example, a reminder to users on a SaaS product free trial that it is about to expire or people with house insurance who are eligible for a new discount when they bundle more products in their policy.

What are the benefits of using push notifications in marketing?

Push notifications can assist all of the key goals in marketing. They can increase your reach, drive engagement, improve retention rates, drive conversions and generate revenue. The targeted, personalized nature of the messages - which can include direct links to products or special offers based on past behavior with businesses - helps you to build relationships with customers. Deliver the right messages at the right time with push notifications.

How can I track the success rate of Ortto’s push notification tools?

Ortto’s Push software reporting and analytics functions help you to track the success of any Push campaigns you run. All the metrics you need - open, click-through, conversion, overall engagement and retention - are collated together in one platform.

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People enter when

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Wait

1 day

People enter when

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1 day

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First Name

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Hi First name,

Review strategy

Journeys

Build trust with customers and leads through personalized journeys.

People enter when

New account created

Send Slack notification

New trial 🚀

Update record

Round robin opportunity

Wait

1 day

People enter when

New account created

Send Slack notification

New trial 🚀

Update record

Round robin opportunity

Wait

1 day

Display popup

KYC form

Personal Information

For identity verification and account security, please provide your personal details. Your information will be kept confidential.

First Name

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Wait until they match this filter

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Welcome aboard

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Web session
45m
Submitted sales form
42m
Created lead
42m
Signed up
35m
Welcome email sent
35m
Started trial
17m
Team member invited
6m
Subscribed
Just now
Web session
45m
Submitted sales form
42m
Created lead
42m
Signed up
35m
Welcome email sent
35m
Started trial
17m
Team member invited
6m
Subscribed
Just now
Web session
45m
Submitted sales form
42m
Created lead
42m
Signed up
35m
Welcome email sent
35m
Started trial
17m
Team member invited
6m
Subscribed
Just now
Web session
45m
Submitted sales form
42m
Created lead
42m
Signed up
35m
Welcome email sent
35m
Started trial
17m
Team member invited
6m
Subscribed
Just now

Track the activities and behaviors that move the needle

Centralize customer data to get a clear, unified view of the customer journey with individual activity feeds for each record.

Web session
45m
Submitted sales form
42m
Created lead
42m
Signed up
35m
Welcome email sent
35m
Started trial
17m
Team member invited
6m
Subscribed
Just now
Web session
45m
Submitted sales form
42m
Created lead
42m
Signed up
35m
Welcome email sent
35m
Started trial
17m
Team member invited
6m
Subscribed
Just now
Web session
45m
Submitted sales form
42m
Created lead
42m
Signed up
35m
Welcome email sent
35m
Started trial
17m
Team member invited
6m
Subscribed
Just now
Web session
45m
Submitted sales form
42m
Created lead
42m
Signed up
35m
Welcome email sent
35m
Started trial
17m
Team member invited
6m
Subscribed
Just now

Track the activities and behaviors that move the needle

Centralize customer data to get a clear, unified view of the customer journey with individual activity feeds for each record.

Web session
45m
Submitted sales form
42m
Created lead
42m
Signed up
35m
Welcome email sent
35m
Started trial
17m
Team member invited
6m
Subscribed
Just now
Web session
45m
Submitted sales form
42m
Created lead
42m
Signed up
35m
Welcome email sent
35m
Started trial
17m
Team member invited
6m
Subscribed
Just now
Web session
45m
Submitted sales form
42m
Created lead
42m
Signed up
35m
Welcome email sent
35m
Started trial
17m
Team member invited
6m
Subscribed
Just now
Web session
45m
Submitted sales form
42m
Created lead
42m
Signed up
35m
Welcome email sent
35m
Started trial
17m
Team member invited
6m
Subscribed
Just now

Track the activities and behaviors that move the needle

Centralize customer data to get a clear, unified view of the customer journey with individual activity feeds for each record.

Web session
45m
Submitted sales form
42m
Created lead
42m
Signed up
35m
Welcome email sent
35m
Started trial
17m
Team member invited
6m
Subscribed
Just now
Web session
45m
Submitted sales form
42m
Created lead
42m
Signed up
35m
Welcome email sent
35m
Started trial
17m
Team member invited
6m
Subscribed
Just now
Web session
45m
Submitted sales form
42m
Created lead
42m
Signed up
35m
Welcome email sent
35m
Started trial
17m
Team member invited
6m
Subscribed
Just now
Web session
45m
Submitted sales form
42m
Created lead
42m
Signed up
35m
Welcome email sent
35m
Started trial
17m
Team member invited
6m
Subscribed
Just now

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Support your customers

AI-powered support tools help you retain more customers.

Can I add multiple accounts?

Thinking…

Support your customers

AI-powered support tools help you retain more customers.

Can I add multiple accounts?

Thinking…

Support your customers

AI-powered support tools help you retain more customers.

Can I add multiple accounts?

Thinking…

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Find and target audiences

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Find and target audiences

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Find and target audiences

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Comprehensive analytics and reporting

Track key metrics and measure campaign effectiveness with attribution reporting to make better, more data-driven decisions.

Comprehensive analytics and reporting

Track key metrics and measure campaign effectiveness with attribution reporting to make better, more data-driven decisions.

Comprehensive analytics and reporting

Track key metrics and measure campaign effectiveness with attribution reporting to make better, more data-driven decisions.

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Personalized campaigns

Retain more customers with personalized campaigns.

Shift

Hi Kim,

This email confirms your recent payment of $249.00 to Graphly.

Invoice #3710029

View online

Total paid

$249.00

Charged to

Visa ···· 3419

Personalized campaigns

Retain more customers with personalized campaigns.

Shift

Hi Kim,

This email confirms your recent payment of $249.00 to Graphly.

Invoice #3710029

View online

Total paid

$249.00

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Leading financial services companies are growing with Ortto

The process has been really rewarding because we are able to nail down these specific actions and specific behaviors we want to target along the user journey

Angel Zheng,
Marketing Director at Kashoo and TrulySmall Accounting

Angel Zheng, Marketing Director at Kashoo and TrulySmall Accounting

Angel Zheng,
Marketing Director at Kashoo and TrulySmall Accounting

Templates

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Salesforce dynamic object value example

The journey tracks the entry and exit based on the Salesforce object ID as opposed to the person.

Google

Salesforce

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Salesforce round robin lead assignment

Round-robin lead assignment for leads in Salesforce from demo requests or sales forms.

Salesforce

Email deliverability

Ortto's email deliverability team developed this dashboard to monitor deliverability metrics and gain insights into email reputation.

Templates

Start with a template, then make it yours.

Get started instantly with plug-and-play templates built for financial services.

Browse all templates

Templates

Start with a template, then make it yours.

Get started instantly with plug-and-play templates built for financial services.

Browse all templates

Salesforce dynamic object value example

The journey tracks the entry and exit based on the Salesforce object ID as opposed to the person.

Google

Salesforce

Slack

Salesforce round robin lead assignment

Round-robin lead assignment for leads in Salesforce from demo requests or sales forms.

Salesforce

Email deliverability

Ortto's email deliverability team developed this dashboard to monitor deliverability metrics and gain insights into email reputation.

Templates

Start with a template, then make it yours.

Get started instantly with plug-and-play templates built for financial services.

Browse all templates

Salesforce dynamic object value example

The journey tracks the entry and exit based on the Salesforce object ID as opposed to the person.

Google

Salesforce

Slack

Salesforce round robin lead assignment

Round-robin lead assignment for leads in Salesforce from demo requests or sales forms.

Salesforce

Email deliverability

Ortto's email deliverability team developed this dashboard to monitor deliverability metrics and gain insights into email reputation.

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Ortto® is a registered trademark.

#1 for ease of use

Try Ortto today

Build a better journey.

Try Ortto free

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Ortto for

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Ortto® is a registered trademark.

#1 for ease of use

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Ortto® is a registered trademark.

#1 for ease of use

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Build a better journey.

Try Ortto free

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Ortto® is a registered trademark.