Question 1

What are push notifications?

Accepted Answer

Push notifications are the messages that appear on our devices to let users know about an event or action they need to take. For marketing, push notifications have been a powerful tool to promote products, announce sales and engage with customers in a very natural way.

Question 2

How can push notifications be used in marketing?

Accepted Answer

Push notifications are a great way for marketers to engage their audiences with timely messages. With push notification software you have the ability to launch small, targeted campaigns using personalized messaging. As a result, marketers can send push messages that are customized to different groups of users based on whatever stage they are at in the customer journey. For example, a reminder to users on a SaaS product free trial that it is about to expire or people with house insurance who are eligible for a new discount when they bundle more products in their policy.

Question 3

What are the benefits of using push notifications in marketing?

Accepted Answer

Push notifications can assist all of the key goals in marketing. They can increase your reach, drive engagement, improve retention rates, drive conversions and generate revenue. The targeted, personalized nature of the messages - which can include direct links to products or special offers based on past behavior with businesses - helps you to build relationships with customers. Deliver the right messages at the right time with push notifications.

Question 4

How can I track the success rate of Ortto’s push notification tools?

Accepted Answer

Ortto’s Push software reporting and analytics functions help you to track the success of any Push campaigns you run. All the metrics you need - open, click-through, conversion, overall engagement and retention - are collated together in one platform.

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