Email Marketing Blogs and Resource Hub | Ortto

Omnichannel marketing Email marketing SMS marketing

From inbox to everywhere: How email marketing empowers omnichannel success

Discover why email marketing remains the most reliable means of communication for successful omnichannel marketing strategies. Learn why, despite the rise of SMS and push notifications, email should still be the backbone of your omnichannel strategy.

Email marketing

When to say goodbye: Why you need to sunset subscribers to improve your ROI

Are you struggling to reach your audience's inbox? Don't let inactive subscribers drag down your email marketing campaigns. Discover the benefits of sunsetting unengaged subscribers and improve your email strategy.

Marketing strategy Customer experience Content marketing Email marketing

How to avoid subscriber burnout and keep your email engagement rates up

While there are some organic and unavoidable causes for "subscriber burnout", it often occurs due to reasons that could have been avoided by recognizing and correcting the practices that caused it in the first place.

Data and analytics Personalization Email marketing Marketing strategy Ecommerce

How to implement web visitor tracking

Track known and anonymous visitor activity, capture lead and contact data, and display targeted messages or capture widgets.

Marketing automation Customer data platform Email marketing Product updates

5 tools that will improve your email deliverability

Ortto’s Head of Email Deliverability shares some of the most cutting-edge tools we provide users for more consistent inbox landings.

Increase-free-to-paid-conversions - Ortto

Lifecycle marketing Marketing strategy Marketing automation Customer data platform Personalization Email marketing

How to segment your free trial users to increase free-to-paid conversions

Level up your audience segmentation tactics to personalize messaging and prioritize trialists to increase conversions.

Ecommerce Lifecycle marketing Marketing strategy Marketing automation Personalization Email marketing

Looking for audience segmentation software? Here are 7 questions to ask.

Take the guesswork out of choosing the best audience segmentation software for your business by asking these 7 simple questions.

Nonprofit Email marketing Personalization Marketing automation

3 NFP email templates to increase donations

The five things to consider when crafting donation request communications, and three templates to get you started.

Email marketing Ecommerce

How to refresh your email deliverability strategy for the new year

Refreshing your email deliverability strategy can help ensure you’re maximizing every opportunity in the new year and beyond.

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“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.”

Mica Shtewi

—

Tech Manager

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