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Email Marketing Blogs and Resource Hub | Ortto

From inbox to everywhere: How email marketing empowers omnichannel success
From inbox to everywhere: How email marketing empowers omnichannel success

Discover why email marketing remains the most reliable means of communication for successful omnichannel marketing strategies. Learn why, despite the rise of SMS and push notifications, email should still be the backbone of your omnichannel strategy.

"It's time to talk seriously about the one thing that
will actually boost your email marketing experience — sunsetting some of your subscribers."
When to say goodbye: Why you need to sunset subscribers to improve your ROI

Are you struggling to reach your audience's inbox? Don't let inactive subscribers drag down your email marketing campaigns. Discover the benefits of sunsetting unengaged subscribers and improve your email strategy.

How to avoid email subscriber burnout.
How to avoid subscriber burnout and keep your email engagement rates up

While there are some organic and unavoidable causes for "subscriber burnout", it often occurs due to reasons that could have been avoided by recognizing and correcting the practices that caused it in the first place.

website visitor tracking
How to implement web visitor tracking

Track known and anonymous visitor activity, capture lead and contact data, and display targeted messages or capture widgets.

email deliverability tools
5 tools that will improve your email deliverability

Ortto’s Head of Email Deliverability shares some of the most cutting-edge tools we provide users for more consistent inbox landings.

Looking for audience segmentation software? Here are 7 questions to ask
Looking for audience segmentation software? Here are 7 questions to ask.

Take the guesswork out of choosing the best audience segmentation software for your business by asking these 7 simple questions.

donation request non profit
3 NFP email templates to increase donations

The five things to consider when crafting donation request communications, and three templates to get you started.

refresh email deliverability strategy
How to refresh your email deliverability strategy for the new year

Refreshing your email deliverability strategy can help ensure you’re maximizing every opportunity in the new year and beyond.

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Mosaic
Mosaic

“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.

Mica Shtewi
Tech Manager
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