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Mastering omnichannel marketing automation: A comprehensive guide to building successful campaigns

what is marketing automation


  • Introduction
  • What is marketing automation? 
  • Getting started with marketing automation 
  • Choosing the right martech platforms
  • Setting up your marketing automation infrastructure
  • Creating automated campaigns 
  • Examples of omnichannel marketing automation 
  • Analyzing and optimizing your automation strategy 
  • Analyzing conversion rates and engagement
  • Using data to iterate and improve your campaigns 
  • Compliance and privacy in marketing automation
  • The future of marketing automation
  • Recap: Omnichannel marketing automation


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