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How to identify product-qualified leads for your business

what is a product qualified lead


  • Introduction
  • What is a PQL (product-qualified lead)?
  • PQL vs SQL vs MQL
  • Benefits of PQLs
  • How to identify PQLs for your business
  • Examples of PQLs
  • Implementing PQLs using Ortto
  • Prioritizing your PQLs 
  • Converting PQLs into paying customers
  • PQL metrics that matter
  • Product-qualifed leads FAQs
  • The final word 


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