The economic downturn has seen many SaaS marketing leaders pivoting from the “growth at all costs” mentality that has dominated the tech sector for the past decade and shifting their focus to how sales and marketing can support onboarding and retention.
Track known and anonymous visitor activity, capture lead and contact data, and display targeted messages or capture widgets.
If you have a flood of leads, but none of them are converting, you’re not alone. These strategies can help you overcome lead quality problems to bring better-fit leads into the funnel.
SaaS providers hold a lot of your business’s sensitive customer data, so it’s crucial that data is protected. We’ve outlined all the security compliances and considerations to look out for when vetting SaaS vendors.
Reporting on marketing attribution is essential, but notoriously difficult. Here are 4 report templates that will take the pain out of the process.
B2C dashboards help you keep tabs on what’s important to your business. We asked professionals in the B2C industry about the dashboards that help them drive results.
We’ve rounded up 9 Braze alternatives that may be a better fit for your business.
When it comes to SaaS tools every B2B and SaaS business needs, Zapier is a jewel in the crown. Below are 9 Zapier integrations to build with Ortto that will help your marketing and sales teams work smarter, not harder.
We asked B2B professionals what dashboards are a must-have to help drive results and gain accurate insights. This is what they had to say.
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