Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Insights and advice for marketers in startups

Startup marketing resources

Startup marketing

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and how these shaped their careers.

Mea culpa: Mistakes and lessons learned from marketing leaders

It was an ego problem (1)

Mea culpa series

Mea Culpa

Chloe Schneider

Head of Content @ Ortto

Revenue targets

Revenue generation: Strategies for growth in 2024

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

Find out about the strategies leaders in sales and marketing employ to generate more revenue quickly, and the revenue streams to look at when you need to improve your bottom line.

Playing catch up: Experts share revenue generation strategies

Growth Marketing Manager at SaaS Academy

Growth Marketing Manager @ SaaS Academy

 Joe Marilla

Advanced analytics in SaaS

Understanding advanced analytics in SaaS marketing

With the right analytics, SaaS marketers make better informed decisions, optimize their customer acquisition, and drive retention. Here, we’ll examine some of the ways they can use technology to achieve these aims.

Know your customer: Understanding advanced analytics in SaaS marketing

NPS software

Ultimate guide to NPS software

Discover expert insights, new ideas, and advice for ecommerce marketers and level up your marketing strategy. 

Expert insights and resources for ecommerce marketers | Ortto

Ecommerce marketing resources

Ecommerce marketing

Learn about the look at the expanded role of modern NPS software, and how to find an end-to-end NPS solution that helps you improve customer loyalty. 

Ellie Wiseman

marketing attribution models templates

How to measure marketing attribution, plus 4 attribution report templates

Reporting on marketing attribution is essential, but notoriously difficult. Here are 4 report templates that will take the pain out of the process.

How to solve marketing attribution: 4 reporting templates

 UTM parameters

What are UTM parameters? 

Explore resources and advice to help you get the most out of Ortto.

Maximise your Ortto platform | Ortto Academy

Ortto Academy

UTM parameters help marketers discover the highest-performing campaigns and allocate budget more effectively. In this blog, find out all you need to know.

UTM parameters: What they are, how to use them, and best practices

Behavioral segmentation

Understanding behavioral segmentation and how to use it

Behavioral segmentation allows marketers to create and target groups of people who have taken similar actions or present similar behaviors. 

Target practice: Understanding behavioral segmentation and how to use it

Website metrics blog

Important website metrics to track for performance (Plus a website analytics dashboard template)

Discover expert insights, new ideas, and advice for nonprofit marketers and level up your marketing strategy. 

Expert insights and resources for nonprofit marketers | Ortto

Nonprofit marketing

Discover expert insights, new ideas, and advice for fintech marketers and level up your marketing strategy. 

Expert insights and resources for fintech marketers | Ortto

Fintech marketing resources

Fintech marketing

Learning about how your website is performing, and what you can do to improve its performance, starts with tracking these important website metrics. 

Click, scroll, convert: Website metrics to track and analyze performance

how to collect customer feedback

How to collect more constructive customer feedback

If you really want to improve the customer experience and grow your business, it’s crucial that your customer feedback strategy includes a means of collecting, analyzing and actioning qualitative data. 

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