Analytics and reporting content hub

B2B SaaS marketers are focusing on retention in the current economic environment.

Customer journey Customer experience Marketing automation Analytics SaaS Customer data platform SaaS marketing Business to consumer Business to business

Retention strategies B2B SaaS marketing leaders are leveraging to weather the downturn

The economic downturn has seen many SaaS marketing leaders pivoting from the “growth at all costs” mentality that has dominated the tech sector for the past decade and shifting their focus to how sales and marketing can support onboarding and retention.

Analytics Personalization Email marketing how-to-guide Growth Ecommerce

How to implement web visitor tracking

Track known and anonymous visitor activity, capture lead and contact data, and display targeted messages or capture widgets.

Customer journey Growth Growth hacking Analytics SaaS Customer data platform SaaS marketing

How to overcome lead quality problems

If you have a flood of leads, but none of them are converting, you’re not alone. These strategies can help you overcome lead quality problems to bring better-fit leads into the funnel.

SaaS Analytics Business to business Business to consumer

SaaS security checklist: What to ask your vendor before you buy

SaaS providers hold a lot of your business’s sensitive customer data, so it’s crucial that data is protected. We’ve outlined all the security compliances and considerations to look out for when vetting SaaS vendors.

Customer journey Marketing automation Analytics Business to business SaaS SaaS marketing

How to measure marketing attribution: 4 report templates to use

Reporting on marketing attribution is essential, but notoriously difficult. Here are 4 report templates that will take the pain out of the process.

Ecommerce Marketing automation Customer experience Analytics Business to consumer

The 7 essential dashboards every B2C needs

B2C dashboards help you keep tabs on what’s important to your business. We asked professionals in the B2C industry about the dashboards that help them drive results.

Ecommerce Customer journey Artificial intelligence Customer experience Marketing automation SMS marketing Analytics SaaS Customer data platform SaaS marketing Business to business Business to consumer Personalization Email marketing

Looking for a Braze alternative? Here are 9 marketing automation platforms to try now

We’ve rounded up 9 Braze alternatives that may be a better fit for your business.

Business to business Business to consumer Ecommerce SaaS SaaS marketing SMS marketing Email marketing Analytics Customer data platform Marketing automation

9 best zaps to build with Ortto

When it comes to SaaS tools every B2B and SaaS business needs, Zapier is a jewel in the crown. Below are 9 Zapier integrations to build with Ortto that will help your marketing and sales teams work smarter, not harder.

Analytics SaaS Customer data platform Business to business

The 7 must-have dashboards for every B2B

We asked B2B professionals what dashboards are a must-have to help drive results and gain accurate insights. This is what they had to say.

Showing 1 - 9 of 24 results

“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.”

Mica Shtewi

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Tech Manager

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