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Structured vs. unstructured data: What marketers need to know

Structured vs. unstructured data

Outline

  • Introduction
  • What is structured data?
  • What is unstructured data?
  • What is semi-structured data?
  • Four key differences between structured and unstructured data 
  • The future of unstructured vs. structured data
  • Structured and unstructured data: Optimizing your data 

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Author
Chloe Schneider
Chloe Schneider - 

Chloe Schneider is a content writer, strategist, and editor with over 14 years experience telling brand stories that get repeated at dinner parties. Her career started in editorial, but she quickly made the shift to branded content and integrated marketing, leading her to roles including Director of Branded Content at Mashable and VP, Brand and Integrated Marketing at mindbodygreen. Chloe prides herself on being a pragmatic creative who builds content strategies that are equal parts data-driven and intuitive.

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