Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Insights and advice for marketers in startups

Startup marketing resources

Startup marketing

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and how these shaped their careers.

Mea culpa: Mistakes and lessons learned from marketing leaders

It was an ego problem (1)

Mea culpa series

Mea Culpa

Chloe Schneider

Head of Content @ Ortto

Email marketing metrics

Email marketing metrics: 7 key metrics to monitor and improve in 2024

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

Learn how you can benchmark performance, the most important email metrics to track for campaign performance and deliverability, and how you can improve your performance. 

Email marketing metrics: The ultimate guide to email analytics

Using webinars for lead generation

Webinars for lead generation: How to improve the ROI on your events

Webinars are a lot of work. Make it count by setting yourself up to generate more, higher-quality leads for your business. 

Leading edge: How to improve the ROI on webinars

Ellie Wiseman

marketing attribution models templates

How to measure marketing attribution, plus 4 attribution report templates

Reporting on marketing attribution is essential, but notoriously difficult. Here are 4 report templates that will take the pain out of the process.

How to solve marketing attribution: 4 reporting templates

How to write better emails 

Unique tips for writing marketing emails 

Discover expert insights, new ideas, and advice for fintech marketers and level up your marketing strategy. 

Expert insights and resources for fintech marketers | Ortto

Fintech marketing resources

Fintech marketing

Discover expert insights, new ideas, and advice for healthcare marketers and level up your marketing strategy. 

Expert insights and resources for healthcare marketers | Ortto

Healthcare marketing

Missing the mark 7

Healthcare marketing resources

We asked marketers in a range of industries about their unique tips for writing marketing emails that get noticed. Here's what they had to say. 

Unique tips for writing top-performing marketing emails 

Behavioral segmentation

Understanding behavioral segmentation and how to use it

Behavioral segmentation allows marketers to create and target groups of people who have taken similar actions or present similar behaviors. 

Target practice: Understanding behavioral segmentation and how to use it

Travis Hazlewood

Head of Email Deliverability @ Ortto

email marketing calendar for 2024

Email marketing calendar template for 2024

Ortto’s head of email deliverability and head of content have collaborated to create an email marketing calendar and checklist template for 2024.

Prep work: Email marketing calendar and checklist template for 2024

top of the funnel marketing

Top of funnel marketing: goals, best practices, and tactics

Delve into the world of top-of-funnel marketing with an in-depth exploration of strategies, benefits, and real-world examples. Learn more. 

Andrea Warmington

Senior Content Strategist @ Ortto

Playing the long game- How this company is nurturing customers of the future

Playing the long game: How this company is nurturing customers of the future

Discover the innovative strategy employed by Dinero to tackle challenges in Denmark's shrinking entrepreneurial landscape. Explore how they employ content nurturing and lifecycle marketing to engage potential entrepreneurs and ensure future success.

How this company is targeting and nurturing future customers

Newsroom - Midjourney

Competitive content: Why this marketing director is “building a newsroom inside a marketing department”

Learn why this Director of Marketing is taking a journalistic approach to content to differentiate his company from the competition.

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