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Growth Customer experience Content marketing SaaS marketing Email marketing

How to avoid subscriber burnout and keep your email engagement rates up

While there are some organic and unavoidable causes for "subscriber burnout", it often occurs due to reasons that could have been avoided by recognizing and correcting the practices that caused it in the first place.

Ecommerce Artificial intelligence Customer journey Marketing automation Content marketing SaaS SaaS marketing Business to business Business to consumer Personalization Email marketing Trends

What does personalization in marketing look like in 2023?

With each passing year, personalization seems to get more… personal. In this piece, we share the personalization trends that marketers are implementing in their 2023 strategy.

Ecommerce Customer experience Content marketing SaaS marketing Business to business Product-led growth Business to consumer

Building your brand book - The ultimate guide for startups

Resonate with your target audience and in turn grow your business - Here’s everything you need to know about building a brand identity.

Growth Customer experience Marketing automation Content marketing Business to business Personalization Email marketing Trends

9 B2B marketing tips that deserve your attention for 2023

Stay afloat in a looming economic downturn by refreshing your B2B marketing strategy for 2023. We asked B2B professionals what they are focussing on.

Artificial intelligence Ecommerce Customer journey Customer experience Marketing automation Content marketing SaaS Business to business Business to consumer Personalization Trends

5 ways AI will evolve within marketing in 2023, according to marketers

From advanced copy and image generation, to understanding attention mechanisms through the use of neural networks, biometrics and eye tracking, AI’s role within marketing is stepping up.

Email marketing Personalization Business to consumer Business to business SaaS marketing Content marketing

7 ways to re-engage your subscriber list

Re-engaging inactive subscribers is easier – and less costly – than acquiring new ones. Here are 7 strategies for re-engaging inactive subscribers.

Growth Growth hacking Content marketing SaaS Business to business SaaS marketing Business to consumer

9 effective lead magnet ideas

Lead magnets are an essential tool in the marketer’s toolbox. They help you generate first-party data, feed a hungry funnel, and prove your worth. In this blog, we’ll explore effective lead magnet ideas.

Artificial intelligence Content marketing SMS marketing SaaS marketing Business to business Business to consumer Email marketing

The 14 best AI copywriting tools in 2022

We have compiled a list of the best AI copywriting tools out there that will help you produce fast, engaging copy in minutes.

Marketing automation Content marketing SaaS SaaS marketing Business to business Email marketing Customer journey

5 steps to building a nurture playbook for ebook downloads

Make the most of every sales opportunity by entering leads who have downloaded your ebook into a nurture playbook.

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“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.”

Mica Shtewi

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Tech Manager

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