Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and how these shaped their careers.

Mea culpa: Mistakes and lessons learned from marketing leaders

It was an ego problem (1)

Mea culpa series

Mea Culpa

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Insights and advice for marketers in startups

Startup marketing resources

Startup marketing

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Andrea Warmington

Senior Content Strategist @ Ortto

Playing the long game- How this company is nurturing customers of the future

Playing the long game: How this company is nurturing customers of the future

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

Discover the innovative strategy employed by Dinero to tackle challenges in Denmark's shrinking entrepreneurial landscape. Explore how they employ content nurturing and lifecycle marketing to engage potential entrepreneurs and ensure future success.

How this company is targeting and nurturing future customers

Newsroom - Midjourney

Competitive content: Why this marketing director is “building a newsroom inside a marketing department”

Learn why this Director of Marketing is taking a journalistic approach to content to differentiate his company from the competition.

Creating content that stands out from the pack | Ortto

“It’s not AI that will put marketers out of work, it’s marketers who know how to use AI who will put marketers who don’t know how to use it out of work” says Amanda Laviana.

Amanda Laviana quote

A Fintech marketer on content creation, SEO, and why ChatGPT is “the most well-equipped brainstorm partner ever”

Discover expert insights, new ideas, and advice for fintech marketers and level up your marketing strategy. 

Expert insights and resources for fintech marketers | Ortto

Fintech marketing resources

Fintech marketing

Amanda Laviana, Senior Marketing Manager - Brand & Content at Plenti, discusses how she's leveraging ChatGPT to speed up content creation, and why she thinks marketers who know how to leverage AI will put those who don't at risk in the future.

A Fintech Marketer's Perspective on Content Creation, SEO, and the Power of ChatGPT - Ortto

Author Meagan Philpot

Meagan Philpot

Building your brand book - Ortto

Building your brand book - The ultimate guide for startups

Discover expert insights, new ideas, and advice for ecommerce marketers and level up your marketing strategy. 

Expert insights and resources for ecommerce marketers | Ortto

Ecommerce marketing resources

Ecommerce marketing

Resonate with your target audience and in turn grow your business - Here’s everything you need to know about building a brand identity.

B2B marketing tips for 2023

9 B2B marketing tips that deserve your attention for 2023

Stay afloat in a looming economic downturn by refreshing your B2B marketing strategy for 2023. We asked B2B professionals what they are focussing on. 

B2B Marketing Tips for 2023 That Need To Be On Your Radar

Chloe Schneider

Head of Content @ Ortto

Lead magnet ideas 

9 effective lead magnet ideas

Lead magnets ideas to increase customer acquisition. They help you generate first-party data, feed a hungry funnel, and prove your worth. In this blog, we’ll explore effective lead magnet ideas. 

lead magnet ideas

Effective Lead Magnets Ideas: Attract Leads with Ortto

Best AI copywriting tools

The 14 best AI copywriting tools (that aren't ChatGPT)

Produce fast, engaging copy in minutes using AI copywriting tools. The technology used for these tools is evolving constantly, and the output is more engaging, grammatically correct, and factual than ever before. 

The 14 best AI copywriting tools (that aren't ChatGPT) | Ortto

Ellie Wiseman

should i gate my content?

To gate or not to gate: The pros and cons of gating your content

The gated vs. ungated content debate is big among marketers. In this blog, we will discuss the pros and cons for gating content, as well as key considerations.

Should i gate my content

Gated vs ungated content - Ortto

Sidney O'Connell

customer engagement strategy

8 effective customer engagement strategies to try now

It costs more to acquire new customers than it does to retain existing ones. These 8 customer engagement strategies will help retain your valued customers.

Try Ortto today