The constant student: 14 marketing websites worth bookmarking
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Think back to this time last year, or this time 5 years ago. How much has changed within the marketing landscape? TikTok launched in 2016 and has not slowed down. New developments in artificial intelligence are changing the way marketers do their jobs.
To keep up, you need to be a constant student. Start by bookmarking or subscribing to these marketing websites, and dedicating a little time each day to exploring and learning.
From all-rounders to specialist sites, this list covers all the best websites for marketing professionals to bookmark, reference, and subscribe to.
Neil Patel is a name most, if not, all marketers are familiar with. His blog is a great source of information on driving website traffic, search engine optimization, and pay-per-click advertising strategies. Most of the information is beginner-friendly, making the site a great go-to for new marketers or anyone looking to upskill in a specific area.
Go-to for: 101 and crash course style explainers and information, especially related to SEO, website traffic, and PPC campaigns
This is our own home-grown marketing automation resource. We aim to answer real-world marketing questions, share insights that can help you improve your marketing automation, explore artificial intelligence and machine learning predictions, and show you how you can grow your business intelligently.
Go-to for: Inspiration for your next marketing strategy and in-depth answers to questions
MarTech lives at the intersection of marketing and technology, offering content and educational experiences that help you navigate the evolving martech landscape. The site has a wide range of contributors including CMOs and CEOs who share their on-the-ground knowledge and advice. It's brimming with information and inspiration for the modern marketer.
Go-to for: The latest martech news and views, plus advice from leaders in the industry
MarketingProfs is a marketer must-read. They offer real-world education for modern B2B marketers with quality articles, podcasts, in-depth marketing guides, and video tutorials. If you join MarketingProfs Pro, you will even have access to practical and hands-on instruction on topics like search engine marketing and marketing measurement.
Go-to for: Deep learning for hands-on marketers at every career stage.
The Content Marketing Institute is a massive marketing resource, complete with online training, e-books, original research, white papers, how-to tutorials, and blog posts on successful marketing. This site caters to both those starting out in content marketing to those who have been working within the industry for decades.
Go-to for: Content marketing know-how
GrowthHackers is a smart community for marketers. The best part about GrowthHackers is that members of the community share marketing campaigns, activations, and tests that worked for them, making it a great way place to get ideas or workshop solutions.
Go-to for: Growth hacking and experimentation inspiration.
MarketingSherpa has a huge collection of case studies and real-world examples, as well as blueprints, templates, and tools for marketers. It can also be a source of career inspiration and advice with the 'How I Made It' podcast series sharing the interesting paths of big-name marketers.
Go-to for: Case studies, tools, and career advice.
Marketing Week covers the latest campaigns and research coming out of the marketing and advertising space, as well as opinion pieces from big names in the industry.
Go-to for: Watercooler conversation and staying up-to-date.
Marketing Brew is powered by Morning Brew, a media company based in New York City who prides itself on serving up the latest news from Wall St. to Silicon Valley. Marketing Brew are known for their newsletter which covers all the need-to-know news in the industry.
Go-to for: The latest news, summarized and delivered right to your inbox.
Demand Curve is a pivotal platform to add to your professional readings. Each week, hundreds of growth leaders are asked what growth tactics work for them, these learnings and insights are then turned into growth articles, and if you sign up to their email, it’s then sent on to you.
Go-to for: Looking behind the curtain at growth strategies and tactics real startups have used.
A major change to the way search engine algorithms work can make or break your business, but the internet is rife with bad or overly complicated advice and updates. Search Engine Land is a reliable go-to that covers and demystifies the latest updates from Google, and shares advice from experienced marketers.
Go-to for: The latest news from Google and advice on climbing the SERPs.
The pace of social media is incomparable to other marketing disciplines. Trends can form from the smallest action, within a matter of minutes. Social Media Today is there to keep you well-informed on the latest news, trends, and social media tips. Not surprisingly their social media community is very active, so if you don't want another email to hit your inbox, give them a follow.
Go-to for: Social media updates, tips, and advice.
The content hub for Product-Led Alliance is curated by a collection of leading product-led professionals committed to helping others drive growth and success using a product-led approach.
Go-to for: Product-led marketing advice from experts in the field.
If you want to know what people are thinking about, who better to turn to than Google. Think with Google references the billions of data points and general intelligence it has available in articles covering consumer insights, marketing strategies, the future of marketing, and more.
Go-to for: Getting ahead of trends and better understanding what consumers are thinking.
We know there's not enough time in the day to read every update from every marketing site, but even 30 minutes spent catching up while you commute or sip your coffee can go a long way to keep inspiration and motivation high.
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