Think back to this time last year, or this time 5 years ago. How much has changed within the marketing landscape? TikTok launched in 2016 and has not slowed down. New developments in artificial intelligence are changing the way marketers do their jobs.
To keep up, you need to be a constant student. Start by bookmarking or subscribing to these marketing websites, and dedicating a little time each day to exploring and learning.
Enhance your marketing with AI: Real-world examples and best practices
Neil Patel is a name most, if not, all marketers are familiar with. His blog talks about everything from marketing automation tools to social media, SEO to paid advertising, and beyond.
Patel’s blog generates over 4 million visitors per month (51% of them spend money on paid ads), his Marketing School podcast generates over 1 million listens per month, his YouTube channel about marketing has over 31 million views and 765,000 subscribers, he has 1 million Facebook fans and 372,000 Twitter followers. Patel knows his marketing and with a list of well-known clients (including Amazon, Microsoft, Airbnb, Google) under his belt, it’s no wonder people are interested in what he has to say.
Go-to for: New marketers who want the ultimate 101, or experienced marketers who want to brush up on their skills.
This is our own home-grown marketing automation resource. We aim to answer real-world marketing questions, share insights that can help you improve your marketing automation, explore artificial intelligence and machine learning predictions, and show you how you can grow your business intelligently.
Go-to for: Inspiration for your next marketing strategy and in-depth answers to questions.
If you want to know what people are thinking about, who better to turn to than Google. Think with Google references the billions of data points and general intelligence it has available in articles covering consumer insights, marketing strategies, the future of marketing, and more.
Go-to for: Getting ahead of trends and better understanding what consumers are thinking.
MarketingProfs is a marketer must-read. They offer real-world education for modern B2B marketers with quality articles, podcasts, in-depth marketing guides, and video tutorials. If you join MarketingProfs University, you will even have access to practical and hands-on instruction on topics like search engine marketing and marketing measurement.
The Content Marketing Institute is a massive marketing resource, complete with online training, e-books, original research, white papers, how-to tutorials, and blog posts on successful marketing. This site caters to both those starting out in content marketing to those who have been working within the industry for decades.
GrowthHackers is a smart community for marketers. The best part about GrowthHackers is that members of the community share marketing campaigns, activations, and tests that worked for them, making it a great way place to get ideas or workshop solutions.
Go-to for: Growth hacking and experimentation inspiration.
MarketingSherpa has a huge collection of case studies and real-world examples, as well as blueprints, templates, and tools for marketers. It can also be a source of career inspiration and advice with the 'How I Made It' podcast series sharing the interesting paths of big-name marketers.
Go-to for: Case studies, tools, and career advice.
Marketing Brew is powered by Morning Brew, a media company based in New York City who pride themselves on serving up the latest news from Wall St. to Silicon Valley. They're known for their newsletter which covers all the need-to-know news in the industry.
Go-to for: The latest news, summarized and delivered right to your inbox.
Demand Curve is a pivotal platform to add to your professional readings. Each week, hundreds of growth leaders are asked what growth tactics work for them, these learnings and insights are then turned into growth articles, and if you sign up to their email, it’s then sent on to you.
Go-to for: Looking behind the curtain at growth strategies and tactics real startups have used.
A major change to the way search engine algorithms work can make or break your business, but the internet is rife with bad or overly complicated advice and updates. Search Engine Land is a reliable go-to that covers and demystifies the latest updates from Google, and shares advice from experienced marketers.
Go-to for: The latest news from Google and advice on climbing the SERPs.
The pace of social media is incomparable to other marketing disciplines. Trends can form from the smallest action, within a matter of minutes. Social Media Today is there to keep you well-informed on the latest news, trends, and social media tips. Not surprisingly their social media community is very active, so if you don't want another email to hit your inbox, give them a follow.
Go-to for: Social media updates, tips, and advice.
Want witty, informational, and actionable advice on ecommerce marketing twice a week? D2C has you covered with case studies (teardowns), creative trends, and news covered in their newsletter and podcast.
Go-to for: Ecommerce marketing advice, inspiration, and news — with a dose of good fun.
Marketing requires a lot of writing. And while writing explaining, persuading, and inspiring copy is an art form, there's also a bit of a science to it. Copyblogger recognizes this and shares clear and actionable advice on all things content marketing and copywriting.
There are plenty of free articles to read through, or you can join the Copyblogger Academy to access ebooks, seminars, webinars, and an extremely active forum.
Go-to for: Content marketing and copywriting how-tos and guides.
Sharebird gives you direct access to top executives at major tech companies by hosting Ask Me Anything sessions and sharing a weekly email containing tips from leaders. The community forum is very active, with marketing specialists in your field asking, answering, and debating questions.
Go-to for: Troubleshooting and brainstorming with marketing specialists.
We know there's not enough time in the day to read every update from every marketing site, but even 30 minutes spent catching up while you commute or sip your coffee can go a long way to keep inspiration and motivation high.