Insights and advice for marketers in startups

Startup marketing resources

Startup marketing

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and how these shaped their careers.

Mea culpa: Mistakes and lessons learned from marketing leaders

It was an ego problem (1)

Mea culpa series

Mea Culpa

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Author Meagan Philpot

Meagan Philpot

Increase-free-to-paid-conversions - Ortto

How to segment your free trial users to increase free-to-paid conversions

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

Level up your audience segmentation tactics to personalize messaging and prioritize trialists to increase conversions. 

Segmenting Free Trial Users to Boost Paid Conversions

Looking for audience segmentation software? Here are 7 questions to ask

Discover expert insights, new ideas, and advice for ecommerce marketers and level up your marketing strategy. 

Expert insights and resources for ecommerce marketers | Ortto

Ecommerce marketing resources

Ecommerce marketing

Ortto's audience segmentation platform helps you deliver better and effective marketing targeting customers throughout their journey. Sign up now!

Choosing Audience Segmentation Software: 7 Key Questions

saas marketing automation

10 SaaS marketing automation templates you need in 2023

Drive growth, engagement and custom loyalty with these 10 SaaS marketing automation templates created by Ortto.

 Improve meeting attendance - ortto 

6 templates to help SDRs improve meeting attendance and conversions 

Explore resources and advice to help you get the most out of Ortto.

Maximise your Ortto platform | Ortto Academy

Ortto Academy

No-shows are a thing of the past when using these 6 meeting reminder templates created by Ortto.

Improve Meeting Attendance with 6 SDR Templates

Building your brand book - Ortto

Building your brand book - The ultimate guide for startups

Resonate with your target audience and in turn grow your business - Here’s everything you need to know about building a brand identity.

Lead scoring software

We found the 10 best lead scoring platforms 

Here are the top 10 lead scoring platforms that will help you identify and prioritize qualified leads and improve conversions. 

Top lead scoring platforms - Ortto 

B2B marketing tips for 2023

9 B2B marketing tips that deserve your attention for 2023

Stay afloat in a looming economic downturn by refreshing your B2B marketing strategy for 2023. We asked B2B professionals what they are focussing on. 

B2B Marketing Tips for 2023 That Need To Be On Your Radar

B2C Dashboards

The 7 essential dashboards every B2C needs

B2C dashboards will help you keep tabs on what’s important. Here are 7 dashboards to get you started. 

B2C Dashboards by Ortto: Monitor Performance

The 7 must-have dashboards for every B2B

Drive results and gain accurate insights about your clients with these seven B2B dashboard types. As the house for all of your metrics and KPI tracking, dashboards are the trusty sidekick that every B2B professional needs.

Meagan Philpot

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