B2B SaaS marketers are focusing on retention in the current economic environment.
Retention strategies B2B SaaS marketing leaders are leveraging to weather the downturn

The economic downturn has seen many SaaS marketing leaders pivoting from the “growth at all costs” mentality that has dominated the tech sector for the past decade and shifting their focus to how sales and marketing can support onboarding and retention.

email deliverability tools
5 tools that will improve your email deliverability

Ortto’s Head of Email Deliverability shares some of the most cutting-edge tools we provide users for more consistent inbox landings.

Marketing personalization trends 2023
What does personalization in marketing look like in 2023?

With each passing year, personalization seems to get more… personal. In this piece, we share the personalization trends that marketers are implementing in their 2023 strategy.

how to create lookalike audiences from segments
How to create a lookalike audience from an audience segment

Learn how to build audience segments in Ortto and share them directly with Facebook, Google and Twitter to create lookalike audiences that can be targeted in ads.

improve CLTV
7 strategies to improve customer lifetime value so your SaaS business is more profitable

Increasing customer lifetime value will increase your business’ revenue, but doing so takes some thought. Here are 7 strategies to try today.

measuring marketing attribution models
How to measure marketing attribution: 4 report templates to use

Reporting on marketing attribution is essential, but notoriously difficult. Here are 4 report templates that will take the pain out of the process.

donation request non profit
3 NFP email templates to increase donations

The five things to consider when crafting donation request communications, and three templates to get you started.

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Mosaic
Mosaic

“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.

Mica Shtewi
Tech Manager