The economic downturn has seen many SaaS marketing leaders pivoting from the “growth at all costs” mentality that has dominated the tech sector for the past decade and shifting their focus to how sales and marketing can support onboarding and retention.
Ortto’s Head of Email Deliverability shares some of the most cutting-edge tools we provide users for more consistent inbox landings.
With each passing year, personalization seems to get more… personal. In this piece, we share the personalization trends that marketers are implementing in their 2023 strategy.
Level up your audience segmentation tactics to personalize messaging and prioritize trialists to increase conversions.
Learn how to build audience segments in Ortto and share them directly with Facebook, Google and Twitter to create lookalike audiences that can be targeted in ads.
Increasing customer lifetime value will increase your business’ revenue, but doing so takes some thought. Here are 7 strategies to try today.
Take the guesswork out of choosing the best audience segmentation software for your business by asking these 7 simple questions.
Reporting on marketing attribution is essential, but notoriously difficult. Here are 4 report templates that will take the pain out of the process.
The five things to consider when crafting donation request communications, and three templates to get you started.
Showing 1 - 9 of 68 results