Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Chloe Schneider

Head of Content @ Ortto

email drip campaigns

An updated guide to email drip campaigns, with real examples (2023)

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

A well-designed drip campaign can take some time to build, but that upfront investment in time pays off in dividends. In this guide, we’ll revisit the basics and best practices before examples of successful campaigns from real marketers. 

Work smarter: How to build successful always-on drip campaigns  

what is marketing automation software

Marketing automation software

Find out how you can optimise your email marketing automation strategy with Ortto's top tips to engage, convert, and increase efficiency. Learn more.

Types of marketing automation

Types of marketing automation and examples: An updated guide (2023) 

Learn about the different types of marketing automation, with examples to inspire your own digital marketing strategy. Boost your campaign efficiency now.

Types of Marketing Automation with Examples | Ortto

Tips for building a marketing automation strategy

Find out how you can optimise your email marketing automation strategy with Ortto's top tips to engage, convert, and increase efficiency. Learn more. 

Email Marketing Automation Strategies | Ortto 

what is marketing automation

What is marketing automation?

Deep Dives: Explore In-Depth Insights and Analysis at Ortto

Deep dives

Marketing automation software manages customer communications and throughout the entire customer journey.  

Comprehensive guide to omnichannel marketing automation | Ortto

Andrea Warmington

Senior Content Strategist @ Ortto

Why customer experience is the driving force behind your martech stack

Building your martech stack: Why the customer experience should be at the forefront of technology decisions

Amplify customer experiences via strategic martech integration. Learn seamless journey-building and tech mastery for business success.

Choosing the right martech for unforgettable customer journeys | Ortto

Empathy 8

“Marketing is an art and a science”: Why empathy is the key to building successful email nurture campaigns

Learn from an expert in multi-layered campaigns, as she shares insights on understanding your customers, validating assumptions with data, and creating complex nurturing journeys. 

Empathy as the Key to Successful Email Nurture Campaigns | Ortto

Ellie Wiseman

measuring marketing attribution models

How to measure marketing attribution: 4 report templates to use

Reporting on marketing attribution is essential, but notoriously difficult. Here are 4 report templates that will take the pain out of the process.

marketing attribution models templates

4 marketing attribution report templates for B2B

Author Meagan Philpot

Meagan Philpot

Looking for audience segmentation software? Here are 7 questions to ask

Discover expert insights, new ideas, and advice for ecommerce marketers and level up your marketing strategy. 

Expert insights and resources for ecommerce marketers | Ortto

Ecommerce marketing resources

Ecommerce marketing

Ortto's audience segmentation platform helps you deliver better and effective marketing targeting customers throughout their journey. Sign up now!

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