The economic downturn has seen many SaaS marketing leaders pivoting from the “growth at all costs” mentality that has dominated the tech sector for the past decade and shifting their focus to how sales and marketing can support onboarding and retention.
If you have a flood of leads, but none of them are converting, you’re not alone. These strategies can help you overcome lead quality problems to bring better-fit leads into the funnel.
With each passing year, personalization seems to get more… personal. In this piece, we share the personalization trends that marketers are implementing in their 2023 strategy.
Level up your audience segmentation tactics to personalize messaging and prioritize trialists to increase conversions.
Learn how to build audience segments in Ortto and share them directly with Facebook, Google and Twitter to create lookalike audiences that can be targeted in ads.
Reporting on marketing attribution is essential, but notoriously difficult. Here are 4 report templates that will take the pain out of the process.
Take the guesswork out of choosing the best audience segmentation software for your business by asking these 7 simple questions.
With Ortto’s Scores feature, you can build a product engagement score that allows you to visualize exactly how engaged users are in your product at a particular time.
With Ortto’s Scores feature, you can build a customer health model that enables you to accurately measure the pulse of your customers’ experience with your brand at any time.
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