Lifecycle marketing | Ortto Learn

Marketing strategy Retention Lifecycle marketing

How growth marketers can pivot from acquisition to retention for sustainable growth

Discover the key to sustainable growth: retention. In the current economic environment, learn why focusing on retention is vital for marketers. Dive into this guide and explore expert insights and actionable tactics to reduce churn for long-term success.

B2B SaaS marketers are focusing on retention in the current economic environment.

Lifecycle marketing Customer experience Marketing automation Data and analytics Customer data platform

Retention strategies B2B SaaS marketing leaders are leveraging to weather the downturn

The economic downturn has seen many SaaS marketing leaders pivoting from the “growth at all costs” mentality that has dominated the tech sector for the past decade and shifting their focus to how sales and marketing can support onboarding and retention.

Lifecycle marketing Marketing strategy Data and analytics Customer data platform

How to overcome lead quality problems

If you have a flood of leads, but none of them are converting, you’re not alone. These strategies can help you overcome lead quality problems to bring better-fit leads into the funnel.

Increase-free-to-paid-conversions - Ortto

Lifecycle marketing Marketing strategy Marketing automation Customer data platform Personalization Email marketing

How to segment your free trial users to increase free-to-paid conversions

Level up your audience segmentation tactics to personalize messaging and prioritize trialists to increase conversions.

how to create lookalike audiences from segments

Lifecycle marketing Marketing strategy Marketing automation

How to create a lookalike audience from an audience segment

Learn how to build audience segments in Ortto and share them directly with Facebook, Google and Twitter to create lookalike audiences that can be targeted in ads.

Ecommerce Lifecycle marketing Marketing strategy Marketing automation Personalization Email marketing

Looking for audience segmentation software? Here are 7 questions to ask.

Take the guesswork out of choosing the best audience segmentation software for your business by asking these 7 simple questions.

Lifecycle marketing Marketing automation Data and analytics

How to measure marketing attribution: 4 report templates to use

Reporting on marketing attribution is essential, but notoriously difficult. Here are 4 report templates that will take the pain out of the process.

Ecommerce Lifecycle marketing Customer experience Customer data platform

How to create a product engagement score

With Ortto’s Scores feature, you can build a product engagement score that allows you to visualize exactly how engaged users are in your product at a particular time.

Customer data platform Lifecycle marketing Marketing automation

How to create a customer health score that measures customers’ overall experience with your brand

With Ortto’s Scores feature, you can build a customer health model that enables you to accurately measure the pulse of your customers’ experience with your brand at any time.

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Mica Shtewi

—

Tech Manager

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