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Rethinking MQLs: Ultimate guide to marketing qualified leads in 2024

Marketing qualified leads

Outline

  • Introduction
  • Defining MQLs in 2024
  • The problem with MQLs
  • So… are MQLs dead? 
  • How marketers are using MQLs today
  • Alternatives to MQLs
  • Setting better goals for your marketing team
  • Final word: MQLs are only as good as the systems around them

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Author
Chloe Schneider
Chloe Schneider - 

Chloe Schneider is a content writer, strategist, and editor with over 14 years experience telling brand stories that get repeated at dinner parties. Her career started in editorial, but she quickly made the shift to branded content and integrated marketing, leading her to roles including Director of Branded Content at Mashable and VP, Brand and Integrated Marketing at mindbodygreen. Chloe prides herself on being a pragmatic creative who builds content strategies that are equal parts data-driven and intuitive.

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