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Rethinking MQLs: Ultimate guide to marketing qualified leads in 2024

Marketing qualified leads

Outline

  • Introduction
  • Defining MQLs in 2024
  • The problem with MQLs
  • So… are MQLs dead? 
  • How marketers are using MQLs today
  • Alternatives to MQLs
  • Setting better goals for your marketing team
  • Final word: MQLs are only as good as the systems around them

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