AI and machine learning | Ortto Learn

A marketing director on the three questions that should underpin every marketing strategy

Marketing Director Michael Oliver stresses the importance of a solid marketing foundation: market orientation, customer segmentation, and building a case for new initiatives like AI. Learn his three key questions for building a long-term plan.

A Fintech marketer on content creation, SEO, and why ChatGPT is “the most well-equipped brainstorm partner ever”

Amanda Laviana, Senior Marketing Manager - Brand & Content at Plenti, discusses how she's leveraging ChatGPT to speed up content creation, and why she thinks marketers who know how to leverage AI will put those who don't at risk in the future.

Enhancing your marketing strategy with AI: Real-world examples and best practices

Learn from top marketing leaders how to enhance your marketing strategies with AI. Discover the benefits and best practices for implementation to unlock your team's full potential and elevate your marketing performance.

7 SaaS trends to watch in 2023

As we enter 2023, SaaS marketers and industry leaders are looking to reset and refresh with new tactics for growth, smarter tools to support smaller teams, and new ways of working with AI.

What does personalization in marketing look like in 2023?

With each passing year, personalization seems to get more… personal. In this piece, we share the personalization trends that marketers are implementing in their 2023 strategy.

5 ways AI will evolve within marketing in 2023, according to marketers

From advanced copy and image generation, to understanding attention mechanisms through the use of neural networks, biometrics and eye tracking, AI’s role within marketing is stepping up.

The 14 best AI copywriting tools (that aren't ChatGPT)

We have compiled a list of the best AI copywriting tools out there that will help you produce fast, engaging copy in minutes.

How to write better prompts for Ortto’s AI subject line writer

Autonomous marketing just makes sense. Here's why

We're just at the beginning for autonomous marketing, as AI gets smarter, automation will take on a whole new meaning. Find out what’s possible now, and how it will impact your marketing in the future.