Marketing Director Michael Oliver stresses the importance of a solid marketing foundation: market orientation, customer segmentation, and building a case for new initiatives like AI. Learn his three key questions for building a long-term plan.
Amanda Laviana, Senior Marketing Manager - Brand & Content at Plenti, discusses how she's leveraging ChatGPT to speed up content creation, and why she thinks marketers who know how to leverage AI will put those who don't at risk in the future.
Learn from top marketing leaders how to enhance your marketing strategies with AI. Discover the benefits and best practices for implementation to unlock your team's full potential and elevate your marketing performance.
As we enter 2023, SaaS marketers and industry leaders are looking to reset and refresh with new tactics for growth, smarter tools to support smaller teams, and new ways of working with AI.
With each passing year, personalization seems to get more… personal. In this piece, we share the personalization trends that marketers are implementing in their 2023 strategy.
From advanced copy and image generation, to understanding attention mechanisms through the use of neural networks, biometrics and eye tracking, AI’s role within marketing is stepping up.
We have compiled a list of the best AI copywriting tools out there that will help you produce fast, engaging copy in minutes.
We're just at the beginning for autonomous marketing, as AI gets smarter, automation will take on a whole new meaning. Find out what’s possible now, and how it will impact your marketing in the future.
“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.”
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