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6 simple steps to making AI part of your marketing strategy today

Outline

  • Introduction
  • AI marketing definition
  • AI marketing statistics
  • The four types of AI and how they are applied 
  • Reactive AI
  • Limited memory AI
  • Theory of mind AI
  • Self-aware AI
  • How to get started with AI marketing 
  • The four kinds of marketing AI
  • 6 simple steps to making AI part of your marketing strategy today 
  • Step One: Connect your apps, channels and platforms 
  • Step two: Begin automated marketing across the customer journey 
  • Step three: Build and target lookalike audiences
  • Step four: Experiment with real-time behavioral modeling
  • Step five: Use AI’s content recommendations
  • Step six: Utilize chatbots or voice assistance 

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