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Enhancing your marketing strategy with AI: Real-world examples and best practices

Enhancing your marketing strategy with AI: Real-world examples and best practices

Outline

  • Introduction
  • Experimenting with AI for content creation
  • Why marketers shouldn’t be scared of AI
  • Putting processes in place to ensure experience, expertise, authority, and trustworthiness
  • Encouraging AI adoption and empowering your marketing team
  • The potential impact of AI-generated content on SEO
  • Using AI to power data-driven marketing
  • Final advice and predictions AI-powered marketing in the future

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Author
Andrea Warmington
Andrea Warmington - 

Andrea Warmington is a content strategist and writer, who has been working in content for 10+ years. She started her career as a journalist before moving into the world of content strategy, for both B2B and B2C businesses. She has a lifelong love of storytelling and believes in taking a journalistic approach to all of the content she creates. In recent years, she's developed a real passion for leading transformative content projects that establish tech businesses as thought leaders and reputable publications in their own right.

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