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“The focus is always relevance”: How data can drive personalized experiences at scale

“The focus is always relevance”: How data can drive hyper-personalized experiences at scale


  • Introduction
  • Adapting your messaging for different audiences
  • Data is the key to effective personalization
  • A single source of truth


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Andrea Warmington
Andrea Warmington - 

Andrea Warmington is a content strategist and writer, who has been working in content for 10+ years. She started her career as a journalist before moving into the world of content strategy, for both B2B and B2C businesses. She has a lifelong love of storytelling and believes in taking a journalistic approach to all of the content she creates. In recent years, she's developed a real passion for leading transformative content projects that establish tech businesses as thought leaders and reputable publications in their own right.

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