Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

Insights and advice for marketers in startups

Startup marketing resources

Startup marketing

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and how these shaped their careers.

Mea culpa: Mistakes and lessons learned from marketing leaders

It was an ego problem (1)

Mea culpa series

Mea Culpa

Chloe Schneider

Head of Content @ Ortto

Structured vs. unstructured data

Structured vs. unstructured data: What marketers need to know 

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

Learn what structured and unstructured data is, the benefits and challenges each type presents, and how marketers can leverage each, and the role AI and machine learning can play in helping marketers unlock the power in their data. 

Travis Hazlewood

Head of Email Deliverability @ Ortto

SMS deliverability 

Beginner's guide to SMS deliverability 

In this article, we share the basics on SMS deliverability, including how it differs from email deliverability and how to set your SMS messages up for success.

Smart start: Beginner's guide to SMS deliverability 

what is a Customer Data Platform

What is a customer data platform? The updated CDP guide

What is a customer data platform? Get a complete understanding of a CDP, and how a CDP will benefit your business. 

What is a customer data platform? - Ortto 

SQL-blog

Sales-qualified leads (SQL): What they are and how they’re identified 

Learn what a sales qualified lead (SQL) is, how they compare to a marketing qualified lead (MQL) and a sales accepted lead (SAL), and share tips for lead qualification. 

double opt-in

What is double opt-in for email marketing? Best practices and examples

Double opt-in adds an additional step to the email subscription process to ensure subscribers have intentionally opted in and to help eliminate spam in the sign up process. 

Author Meagan Philpot

Meagan Philpot

Top 10 websites for marketing professionals

Best marketing websites: 14 websites for marketing professionals

These marketing websites will help keep you up to date on all things marketing. From content ot 

Marketing websites every Marketing Professional should know

Marketing qualified leads

Ultimate guide to marketing qualified leads (MQLs) in 2024

Marketing qualified leads (MQLs) are still a mainstay in marketing, but the criteria behind them and their role in an org have changed.

NPS software

Ultimate guide to NPS software

Discover expert insights, new ideas, and advice for ecommerce marketers and level up your marketing strategy. 

Expert insights and resources for ecommerce marketers | Ortto

Ecommerce marketing resources

Ecommerce marketing

Learn about the look at the expanded role of modern NPS software, and how to find an end-to-end NPS solution that helps you improve customer loyalty. 

IP and domain 

How to choose IP address and domain to improve email deliverability 

In email marketing, domain and IP addresses are two pivotal parts of landing the inbox. This article explains why, and how to make the best choice for yours.

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