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"Why are we doing this?": A marketing director on the three questions that should underpin every strategy

A marketing director on the three questions that should underpin every marketing strategy

Outline

  • Introduction
  • Why qualitative and quantitative research will help you make a case for new initiatives
  • Master the basics before moving on to the next big thing

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Author
Andrea Warmington
Andrea Warmington - 

Andrea Warmington is a content strategist and writer, who has been working in content for 10+ years. She started her career as a journalist before moving into the world of content strategy, for both B2B and B2C businesses. She has a lifelong love of storytelling and believes in taking a journalistic approach to all of the content she creates. In recent years, she's developed a real passion for leading transformative content projects that establish tech businesses as thought leaders and reputable publications in their own right.

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