Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Insights and advice for marketers in startups

Startup marketing resources

Startup marketing

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and how these shaped their careers.

Mea culpa: Mistakes and lessons learned from marketing leaders

It was an ego problem (1)

Mea culpa series

Mea Culpa

Chloe Schneider

Head of Content @ Ortto

customer acquisition model

Customer acquisition: Strategies, tools, and FAQs answered

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

Discover expert insights, new ideas, and advice for ecommerce marketers and level up your marketing strategy. 

Expert insights and resources for ecommerce marketers | Ortto

Ecommerce marketing resources

Ecommerce marketing

Discover expert insights, new ideas, and advice for fintech marketers and level up your marketing strategy. 

Expert insights and resources for fintech marketers | Ortto

Fintech marketing resources

Fintech marketing

Discover expert insights, new ideas, and advice for healthcare marketers and level up your marketing strategy. 

Expert insights and resources for healthcare marketers | Ortto

Healthcare marketing

Missing the mark 7

Healthcare marketing resources

Learn about customer acquisition strategies, tools, and FAQs

Ultimate guide to customer acquisition | Ortto

How to write better emails 

Unique tips for writing marketing emails 

We asked marketers in a range of industries about their unique tips for writing marketing emails that get noticed. Here's what they had to say. 

Unique tips for writing top-performing marketing emails 

product led growth vs. sales led growth 

Product-Led Growth vs. Sales-Led Growth

Product-led vs. sales-led growth is an ongoing debate in the SaaS community. Here's why the most effective approach could be a combination of both.

Product-Led vs Sales-Led Growth: Which is right for your business?

 UTM parameters

UTM parameters: What they are, how to use them, and best practices

Explore resources and advice to help you get the most out of Ortto.

Maximise your Ortto platform | Ortto Academy

Ortto Academy

UTM parameters help marketers discover the highest-performing campaigns and allocate budget more effectively. In this blog, find out all you need to know.

Lead Nurturing Examples 

Lead nurturing examples: Best practices and real-world examples | 2024 guide

Lead nurturing examples and best practices to help you nudge more leads to convert, drive down your CAC, and increase your overall revenue.

Lead nurturing: Best practices and examples | 2024 guide

customer retention for fintech

Customer retention strategies for fintech 

It’s much easier to fill a bucket that doesn’t leak. But with more competition and highly-discerning customers, retention in fintech can feel like an uphill battle. In this blog, we show you how to measure, manage and improve customer retention. 

Building loyalty: Customer retention strategies for fintech 

Behavioral segmentation

Understanding behavioral segmentation and how to use it

Behavioral segmentation allows marketers to create and target groups of people who have taken similar actions or present similar behaviors. 

Target practice: Understanding behavioral segmentation and how to use it

Bullseye

Ultimate guide to account-based marketing (ABM) 

Account-based marketing (ABM) is a B2B marketing and sales strategy where specific, best-fit accounts are targeted via personalized campaigns directed to multiple key decision-makers within the target company. 

Bullseye: Ultimate guide to account-based marketing (ABM) 

SMS sender ID

SMS sender ID guide: What it is, why it matters, and how to choose one

Discover expert insights, new ideas, and advice for nonprofit marketers and level up your marketing strategy. 

Expert insights and resources for nonprofit marketers | Ortto

Nonprofit marketing

SMS sender IDs allow brands to send marketing messages from a consistent and recognizable alphanumeric or numeric code. This guide explains the different types of sender IDs and how best to choose the right sender ID for your brand.

SMS sender ID: What it is, why it matters, and how to choose yours

Ellie Wiseman

Online SaaS communities OG image

Top SaaS communities for networking and inspiration 

Need a network? These SaaS communities are filled with founders and executives who have been there, done that, and are willing to share their advice with likeminded people.

Top SaaS Communities for Networking and Inspiration

Omnichannel vs multichannel  

Omnichannel marketing vs. multichannel marketing 

Omnichannel and multichannel marketing are used interchangeably, but there are differences. Find out which marketing approach yields better results, and how to set it up.

Omnichannel vs. multichannel marketing - Ortto 

Startup communities

12 best startup communities for founders and leaders

Startup life can be tough. Make it easier on yourself by joining a startup community with like-minded professionals who share their advice and experiences.  

12 startup communities worth joining

ai in marketing trends

6 AI marketing trends 

We asked marketers across different industries for their AI marketing trends. Here's what we found.

ai in marketing

AI marketing trends | Ortto

Identity resolution

Identity resolution: The ultimate guide

Identity resolution helps marketers get a unified view of their customers so they can deliver relevant messaging and better serve their needs.

Identity resolution: The ultimate guide - Ortto 

10 use cases for segmentation OG image

Audience segmentation enables more meaningful interactions. Here are 10 ways to grow your business using audience segmentation – for SaaS/B2B & B2C businesses.

How to use audience segmentation in your marketing - Ortto 

Author Meagan Philpot

Meagan Philpot

Track more first-party data - Ortto 

How to build a first-party data strategy 

With the death of third-party cookies looming, collecting first-party data has never been so important. Refresh your strategy and collect more customer data with these tips. 

Customer journey mapping

Customer journey mapping: Everything you need to know

Unlock the ultimate Customer Journey Mapping guide for transformative insights and exceptional customer experiences.

Chloe Schneider

Head of Content @ Ortto

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