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How to implement, measure and use net promoter scores

Net promoter score best practices


  • Introduction
  • Hard vs. soft customer satisfaction data
  • Following up with your NPS customers
  • How often to send NPS surveys
  • The importance of benchmarking your Net Promoter Score
  • Three benefits of using the Net Promoter System
  • Who are your promoters, passives, and detractors?
  • How to pair your NPS data with other customer data
  • The final word


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