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6 data points you should be using to personalize SaaS nurture journeys

SaaS lead nurturing


  • Introduction
  • 6 data points to use in your SaaS lead nurture journey
  • 1. Website data
  • 2. Product data
  • 3. Form submission data
  • 4. Data from your CRM (e.g. Salesforce)
  • 5. Firmographic data 
  • 6. Demographic and psychographic data
  • Final word


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