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Omnichannel marketing: 11 strategies you need to try

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  • Introduction
  • What is omnichannel marketing?
  • How does omnichannel differ from multichannel?
  • The benefits of adopting an omnichannel approach
  • 1. Use sequential marketing messaging
  • 2. Guide your customer to the next stage in the customer journey
  • 3. Automatically send omnichannel messages based on user actions
  • 4. Layer all your channels
  • 5. Think long-term rather than short-term
  • 6. Optimize channels for enquiries
  • 7. Focus on winning back inactive customers
  •  8. Never underestimate the importance of mobile
  • 9. Integrate online and in-store
  • 10. Optimize the ad experience for your customers
  • 11. Ensure your existing customers are happy
  • The final word


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