Audience segmentation software

Audience segmentation software

Ortto’s powerful audience segmentation allows you to target audiences based on any combination of demographic, firmographic, behavioral, event-based, and transactional data.

Unlock a single customer view

Use no-code integrations to unlock data from marketing, finance, support, sales, and product into a single customer profile. Understand your customer and their journey to create more powerful audience segments.

Create dynamic segments 

Build segments using any combination of demographic, firmographic, behavioral, event-based, and transactional data. Ortto will keep them up-to-date in real time, so you can focus on growth. 

Target audiences based on activities

Bring action-based and behavioral data from every department into one, unified customer journey to target audiences based on events like a purchase, subscription, or abandoned cart.

Know your audience and target intelligently with extensive segmentation options

Apply multiple filters

Want to see customers who have a birthday in the next 30 days and haven’t opened your last three emails? Apply any combination of filters to build more powerful audience segments and create hyper-personalized campaigns.

Omnichannel campaigns

Don’t stop at email. Target your audience segments on email, Facebook, SMS and through pop-ups and forms on site. Data from every channel will appear in your Ortto CDP to ensure you can accurately attribute revenue.

Segment on actions

With event-based and behavioral data alongside demographic, firmographic and transactional data, you can segment your audience based on any combination of customer data and website activity or product actions.

Send the right message

Reach the right person, at the right time, on the right platform, with the right message with Ortto’s advanced audience segmentation options and automated omnichannel campaigns.

Personalize at scale

Connect on a deeper level with merge tags and dynamic widgets that personalize and target content to your audience segments. Track performance on every campaign to optimize and improve results.

Dynamic data

Ortto will automatically update your audience segments with the latest data, so you can rest assured your campaigns will reach the right people at the right moment.

FAQs

How much does Ortto’s audience segmentation tool cost? 

Ortto offers plans for every business type and price. For small businesses, our Campaign tier starts at $29 a month, with 2,000 contacts and 8,000 emails a month. Our Business plan offers 20,000 contacts and 80,000 monthly email sends. All our plans are month to month, and you can upgrade, downgrade or cancel at any time. Visit our pricing page to compare plans and find the right solution for your business.

How does Ortto compare against other segmentation tools?

Ortto brings all of your data sources together in one platform to ensure nothing is missed when you filter and segment your audience. When customer, behavioral, event-based, transactional, and firmographic data are viewable in a single, easy-to-use customer data platform, every department will be empowered to answer tricky questions about customers and make data-driven decisions. 

Will I need data experience to set up and use Ortto’s audience segmentation tool? 

No need to call your data team for this one, Ortto’s audience segmentation tools are remarkably easy to use. We know cross-departmental data literacy is crucial to growth, so we built a tool that anyone can use as soon as they jump in. If you do require help, our help pages and support team are here for you. 

Can I use audience segmentation across different channels? 

Ortto will allow you to target your audience segments across email, SMS, Facebook, on-site widgets and pop-ups and more. With a single view of your customer’s journey, you’ll learn which channels and messages perform best for your audience segments. 

I have a few more questions. Can you help?

Leave a few details in our contact form and we’ll connect you with an expert who can show you how Ortto can help your business grow. 

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g2 stars

It is easy to use and doesn't require extensive training. A ton of time is saved by having all customer data in one place.

G2 Review Rekha S
g2 stars

Our subscriber records are regularly updated based on various actions: clicking links in emails and visiting specific web pages.

G2 Review - Shane P
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Ortto can provide effective business reports, easy segmentation and most importantly, the management of multiple active campaigns and email marketing automation.

Santiago G - G2 Review