Customer journey software

Customer journey software

Automate the entire customer journey with best-in-class software. From welcoming new customers to recovering carts – the visual canvas makes building customer journeys as easy as drawing on a whiteboard.

Customer journey software
Customer journey software

Visualize the entire customer journey

Create customer journeys with Ortto's intuitive and visual journey builder. Craft a better experience across the entire customer journey with omnichannel messaging and easy-to-read reports. Automate repetitive tasks and get more time to strategize and optimize.

Customer journey software

Make every customer journey personal

With automated marketing across the entire customer journey, personalization is possible at scale. Use conditions and filters to change the journey based on demographics, behavior, and actions. Send every message with context and watch your business grow.

Customer journey software

Deliver omnichannel messages at scale

Create customer journeys with the visual journey builder and automate marketing messages across channels like SMS, email, and pop-ups. Craft a remarkable experience for your customer and automate repetitive tasks to give your teams their time back.

Use AI suggestions, A/B testing and scrollable history to create a remarkable experience across the entire customer journey

Stand on the shoulders of giants

What you’re trying to do, has likely already been done. Start with Ortto's expert templates to set yourself up for immediate success, and then use insights and analytics to perfect the customer journey.

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Perfect Messages with A/B Testing

Create segments to A/B test email subject lines, pop-up messages, SMS content, and more across the entire customer journey. Ortto will optimize towards opens, clicks or revenue attributed while you sit back and watch your business grow.

Step-by-step customer journey history

Made a mistake? Want to see what was working in the past? Need to get more context to optimize your journey? Look back in time at how the journey has progressed to gather insights and optimize with ease.

AI suggestions that drive results

Ortto AI takes millions of data points to make recommendations on subject lines and SMS content. Drive real results with artificial intelligence and predict how your customers will react to every message. The more you do, the more Ortto learns.

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Comprehensive journey analytics

Stay informed and make data-driven decisions at every stage of the customer journey. Powerful reporting and analytics help you understand your customers and answer once unanswerable questions.

Attribute revenue to every journey

Go beyond click-throughs and open rates to find out which journeys are generating orders, revenue and MRR. Built-in multi-touch revenue attribution makes attribution easy so you can continuously improve.


Will I need technical experience to set up customer journeys in Ortto?

In short, no. Ortto's customer journeys are displayed on a beautiful canvas that is as easy as drawing on a whiteboard. Our off-the-shelf templates can be set up in a few clicks and customizations are simple.

How much does Ortto cost?

Ortto offers plans for every business type and price. If you’re just getting started with marketing automation, try out our Free plan with up to 2,000 contacts. For small businesses, our Campaign tier starts at $29 a month. Our Business plan offers 20,000 contacts and 80,000 monthly email sends. All our plans are month to month, and you can upgrade, downgrade or cancel at any time.

Visit our pricing page to compare plans and find a solution for your business.

What makes Ortto different?

Ortto is a customer data platform that brings all of your data sources together in one platform to ensure nothing is missed when you are viewing your customer's journey.

When customer, behavioral, event-based, transactional, and firmographic data are viewable in a single, easy-to-use customer data platform, every member of your team will be able to make data-led decisions about journeys, messages, and campaigns.

Can I receive performance reports to my email address?

Ortto allows you to set up dashboards and reports, and automate them to be sent on a daily, weekly, bi-weekly, or monthly schedule. Add as many recipients as you like to help every department team stay in the loop.

Customer journey software

Users Love Us

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g2 stars

"It's agile and includes great tools to manage my leads and turn them into official customers of our business. I like that it combines multiple marketing tools such as channels, customer data and social media into one single platform."
- Francisco G

G2 Review - Francisco
g2 stars

"The templates are very intuitive and easy to use, which allows you to learn more about how to use this platform. In addition, it allows the creation of more creative and personalized email marketing and digital marketing campaigns."
- Alexandra W

G2 Review - Alexandra W
g2 stars

"I can automate outreach campaigns and let leads come back easily. I save a lot of time, and I can handle way more campaigns at the same time."
- Aurélien M

G2 Review - Aurelien M
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