A/B testing software

A/B testing software

Change the content, language and communication style of your emails and use Ortto’s A/B testing software to see what’s working and what can be improved.

A B testing software
A B testing software

Optimize your email performance

Improve your conversion rates and optimize your content with Ortto’s A/B testing. Find out which email subject line, time, day and content leads to higher opens, clicks and conversions. Build the perfect email that performs with your customers.

A B testing software

Improve customer experience

Run regular A/B experiments to constantly improve the experience delivered to your customer. Each test will provide further insight into what makes your customer tick, allowing you to tailor their experience.

A B testing software

Get actionable results, fast!

Choose the length of time your A/B test will run for and what defines a ‘win’, then Ortto will determine the winning email and send it to all remaining contacts. Your results will be actioned, while you focus on other parts of your business.

Improve open rates and click-through rates with A/B testing software

Test your content

Split contacts into two groups and test their engagement with your email. Trial different content types, copy and designs with your audience to see what works best to deliver a remarkable experience for your customer.

Send your best message

The winning email is automatically sent to the rest of your recipient list. All you have to do is sit back and watch your conversions, clicks and engagement levels rise.

Track email performance

Build an easy-to-read custom report to measure the success of your campaign. Get reporting in real-time and gain meaningful insights into how your audience interacts with your brand.

Detailed email analytics

Track all the key metrics including email opens, clicks, replies, unsubscribes, bounces and conversions. Easily A/B test your emails and optimize based on real-time results.

Intelligent recommendations

Achieve high email open and click-through rates using Ortto’s AI subject line and copy suggestions.  The intelligent capabilities will internalize the writing tone of your brand to recommend the best option.

Optimize for growth

Test one change at a time to help pinpoint the specific change that is moving the needle in the right direction. Each winning change will help you create a remarkable customer journey that helps you grow your business.


How much does Ortto’s A/B testing capability cost?

Ortto offers plans for every business type and price. If you’re just getting started with marketing automation, try out our Free plan. For small businesses, our Campaign tier starts at $29 a month, with 2,000 contacts and 8,000 emails a month. Our Business plan offers 20,000 contacts and 80,000 monthly email sends. All our plans are month to month, and you can upgrade, downgrade or cancel at any time. Visit our pricing page to compare plans and find the right solution for your business.

How does Ortto compare against other marketing automation tools?

Ortto brings your customer, transactional, and behavioral data together in a single customer view to empower your team to make better marketing decisions. Our platform is an all-in-one customer data platform, marketing automation software, and analytics and reporting tool that is easy to use.  Make data-driven decisions and save time with a marketing automation tool that does it all.

Will I need technical experience to set up and use Ortto?

In short, no. Ortto’s marketing automation tools are easy to use with no coding skills required. Many of our integrations can be activated in just a few clicks, our drag-and-drop email editor is intuitive and requires no dev or designer time, and our analytics and reporting tools can be used by anyone in the business. If you do require help, our help pages and support team are here for you.

Is Ortto right for my business?

Whether you’re a one-person business with 100 contacts or a large-scale enterprise with 1 million contacts, Ortto’s marketing automation platform will fit your needs. We have a wide range of plans available and can scale with you. Start for free today, or request a demo to view our enterprise-level offering.

A B testing software

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g2 stars

"Very nice tool for outreach. Several paths to create. Intuitive and support is helpful and replies quickly. Set A/B Testing is very easy, and they have a clear view for analytics."
- Aurélien M

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"With this tool, we can create customized workflows for different campaigns we run in our organization. It has an easy interface, which allows even a beginner to put their hands on it."
- Adityaa S

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"One of the things that made us choose Ortto above the rest is that it is very intuitive and easy to use compared to others."
- Marian V

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