Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Insights and advice for marketers in startups

Startup marketing resources

Startup marketing

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and how these shaped their careers.

Mea culpa: Mistakes and lessons learned from marketing leaders

It was an ego problem (1)

Mea culpa series

Mea Culpa

Chloe Schneider

Head of Content @ Ortto

Using webinars for lead generation

Webinars for lead generation: How to improve the ROI on your events

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

Webinars are a lot of work. Make it count by setting yourself up to generate more, higher-quality leads for your business. 

Leading edge: How to improve the ROI on webinars

saas marketing automation

SaaS marketing automation: 4 foundational campaigns every SaaS needs

Four automated lifecycle campaigns that every SaaS business needs to increase conversions, loyalty, and retention. 

Alexandra Ilie

Product Marketing Manager @ Textmagic

product roadmap

The role of customer feedback in shaping SaaS product roadmaps

In this article, product marketing manager Alex Ilie outlines a number of ways to collate customer feedback and apply it to a product roadmap. 

Growth Marketing Manager at SaaS Academy

Growth Marketing Manager @ SaaS Academy

 Joe Marilla

Advanced analytics in SaaS

Understanding advanced analytics in SaaS marketing

With the right analytics, SaaS marketers make better informed decisions, optimize their customer acquisition, and drive retention. Here, we’ll examine some of the ways they can use technology to achieve these aims.

Know your customer: Understanding advanced analytics in SaaS marketing

saas onboarding

The ultimate guide to SaaS onboarding

SaaS onboarding describes the process that users go through after signing up to your product. Think of it like the roadmap from sign up to ‘aha.’ 

SaaS Onboarding: Enhance User Experience with Ortto

what is a product qualified lead 

Product-qualified leads: The ultimate guide 

What is a Product Qualified Lead? The definition of a PQL is a lead who has experienced their ‘aha moment’. They’ve seen the value first-hand, and they’re most likely going to be ready to commit to your product.

Product-qualified lead - Ortto 

Reduce customer churn

How to monitor and reduce customer churn 

Reduce customer churn with these proven tactics from SaaS and product-led growth marketers. 

Best Strategies to Reduce Customer Churn 

Ellie Wiseman

Online SaaS communities OG image

Top SaaS communities for networking and inspiration 

Need a network? These SaaS communities are filled with founders and executives who have been there, done that, and are willing to share their advice with likeminded people.

Top SaaS Communities for Networking and Inspiration

customer acquisition model

Customer acquisition: Strategies, tools, and FAQs answered

Discover expert insights, new ideas, and advice for ecommerce marketers and level up your marketing strategy. 

Expert insights and resources for ecommerce marketers | Ortto

Ecommerce marketing resources

Ecommerce marketing

Discover expert insights, new ideas, and advice for fintech marketers and level up your marketing strategy. 

Expert insights and resources for fintech marketers | Ortto

Fintech marketing resources

Fintech marketing

Discover expert insights, new ideas, and advice for healthcare marketers and level up your marketing strategy. 

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