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A modern approach to lead scoring: Why traditional lead scoring falls flat in a product-led world

A product-led approach to lead scoring.


  • Introduction
  • The future of SaaS lead scoring is here - and it’s just getting started
  • Why traditional SaaS lead scoring doesn’t work anymore (and perhaps never has)
  • The rise of the product-qualified lead and a modern approach to scoring
  • Why businesses taking a product-led approach to SaaS lead scoring are those that will win
  • Implementing a product-led SaaS lead-scoring framework


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Andrea Warmington
Andrea Warmington - 

Andrea Warmington is a content strategist and writer, who has been working in content for 10+ years. She started her career as a journalist before moving into the world of content strategy, for both B2B and B2C businesses. She has a lifelong love of storytelling and believes in taking a journalistic approach to all of the content she creates. In recent years, she's developed a real passion for leading transformative content projects that establish tech businesses as thought leaders and reputable publications in their own right.

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