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5 steps to building a nurture playbook for ebook downloads

Lead nurturing playbooks


  • Introduction
  • Step 1: Define the objective of the playbook
  • Step 2: Determine the number of messages and the cadence
  • Step 3: Prepare the email content
  • Stage 4: Set up the nurture playbook, test, and go live
  • Stage 5: Measure playbook success
  • Final word


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