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The retention mindset: How growth marketers can pivot from acquisition to retention for sustainable growth

The retention mindset eBook


  • Introduction
  • Customer retention: A quick review
  • The benefits of customer retention amid economic uncertainty
  • How to build an effective retention strategy
  • Final thoughts: Put in the stopper before you keep filling your bathtub


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Charlie Windschill
Charlie Windschill - 

Charlie Windschill is an agile growth marketer with 9+ years of B2B SaaS experience working in the NoAm, EMEA and APAC regions. She specialises in helping startups and scale-ups achieve goals by executing innovative strategies including product-led and content-led growth. A proud marketing generalist, Charlie makes data-informed decisions about which levers to pull and when to drive sustainable growth. Building and scaling channel footprints, creating motivated & engaged teams, and entering new markets – she's done it all for companies including Showpad, Mixpanel, Lattice and Ortto. Charlie's motivated by the joy of building something new and am passionate about marketing's role to contribute at every level of the business.

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