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Losing patients: Why some healthcare marketing misses the mark, and what to do about it

Losing patients: Why some healthcare marketing misses the mark, and what to do about it

Outline

  • Introduction
  • Empower patients to self-segment with a preferences center
  • Remove unnecessary barriers so patients don’t need to give you their insurance details just to explore your offering 
  • If a wait is necessary, make it worthwhile
  • Exceed patient expectations, every single time

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