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Data reporting in a downturn: A marketer's toolkit for demonstrating marketing ROI

“A good friend told me on a backpacking adventure, ‘fail to plan, plan to chafe. Growth and backpacking aren’t so different—the best outcome starts with the simplest of planning.” - Kiley Sheehy, Marketing Operations Consultant


  • Introduction
  • 1. Start by understanding your business's challenges
  • 2. Pick one incredibly specific metric to focus on
  • 3. Set up a marketing dashboard the whole team can rally behind
  • Use data to show the worth of your marketing efforts


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