Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Insights and advice for marketers in startups

Startup marketing resources

Startup marketing

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and how these shaped their careers.

Mea culpa: Mistakes and lessons learned from marketing leaders

It was an ego problem (1)

Mea culpa series

Mea Culpa

Travis Hazlewood

Head of Email Deliverability @ Ortto

email deliverability and customer retention 

Email deliverability and customer retention 

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

Email has been an important channel for retention for a long time now, and that is because both email deliverability and customer retention rely on regular, consistent engagement.

Building on trust: The link between email deliverability and retention

Chloe Schneider

Head of Content @ Ortto

Improve your NPS score

How to improve your net promoter score (NPS)

This 5-step action plan will help you improve the customer experience, increasing your NPS score as a result. 

Action plan: How to improve your net promoter score (NPS)

NPS software

Ultimate guide to NPS software

Discover expert insights, new ideas, and advice for ecommerce marketers and level up your marketing strategy. 

Expert insights and resources for ecommerce marketers | Ortto

Ecommerce marketing resources

Ecommerce marketing

Learn about the look at the expanded role of modern NPS software, and how to find an end-to-end NPS solution that helps you improve customer loyalty. 

How to measure customer satisfaction

Net Promoter Score (NPS): How it works and best practices

Looking for net promoter score best practices? How to measure customer satisfaction? Explore what the Net Promoter Score (NPS) is, how it is measured, best practice guidelines for implementation, how to automate NPS, and more. 

Net promoter score best practices - Ortto 

Reduce customer churn

How to monitor and reduce customer churn 

Reduce customer churn with these proven tactics from SaaS and product-led growth marketers. 

Best Strategies to Reduce Customer Churn 

customer retention for fintech

Customer retention strategies for fintech 

Discover expert insights, new ideas, and advice for fintech marketers and level up your marketing strategy. 

Expert insights and resources for fintech marketers | Ortto

Fintech marketing resources

Fintech marketing

It’s much easier to fill a bucket that doesn’t leak. But with more competition and highly-discerning customers, retention in fintech can feel like an uphill battle. In this blog, we show you how to measure, manage and improve customer retention. 

Building loyalty: Customer retention strategies for fintech 

Behavioral segmentation

Understanding behavioral segmentation and how to use it

Behavioral segmentation allows marketers to create and target groups of people who have taken similar actions or present similar behaviors. 

Target practice: Understanding behavioral segmentation and how to use it

Author Meagan Philpot

Meagan Philpot

Customer Centric Business Model

Tips for customer centric business strategy

A customer-centric business strategy puts the customers at the center, ensuring their satisfaction through the existence of the relationship. Learn more here.

Customer-centric business model, benefits and strategies 

Bullseye

Ultimate guide to account-based marketing (ABM) 

Account-based marketing (ABM) is a B2B marketing and sales strategy where specific, best-fit accounts are targeted via personalized campaigns directed to multiple key decision-makers within the target company. 

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