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The ultimate guide to building lookalike audiences

Outline

  • Introduction
  • What is a lookalike audience? 
  • How do ad platforms build their lookalike audience?
  • Benefits of using lookalike audiences 
  • Best practices for lookalike audiences
  • The final word 

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Mosaic
Mosaic

“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.

Mica Shtewi
Tech Manager
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